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114. That’s the number of emails I had in my personal inbox at the end of the day.
10. That’s the number of emails I took the time to open (and three of those were from my dad). The rest I deleted without a second thought.
Because of this, I know that email marketing can be a difficult feat. Sure, not all consumers are like me. Most people will unsubscribe from an email newsletter if they’re not interested. But when you have consumers who actually read your newsletter, there are a few ways to use this to your advantage—and increase your website’s SEO results.
Let me ask you this. How many of your marketing emails drive traffic to your website? Do your readers continue to engage with you across your social platforms? How many of your emails directly impact sales? Email marketing is a great supplement to SEO. So, how can your emails drive SEO results? Let’s find out.
Email marketing may not directly help you rank better in the search results, but that doesn’t mean it’s not important. You’ve probably been updating your website and blog consistently, because we’ve told you multiple times that creating valuable content will help make you THE authority in the industry. (Don’t believe me? We’ve told you this here, here, and here.)
Within your email content, encourage users to become engaged. Drive them to your latest blog post. Bring them to your company’s Facebook page. Was your content valuable enough for them to share with their followers via Facebook, Twitter, or LinkedIn? Did you create a Facebook post about your recent blog? Encourage your followers to share comment on your post. The more shares and interactions on your content, the more views your article will receive.
Create Regular Subscribers
Now that you’ve increased user engagement, it’s time to provide subscribers additional ways to get to engage with you via the web. You don’t want to have to rely on using your email list to drive your monthly page view count up.
Encourage your email readers to subscribe to your YouTube channel, LinkedIn, Instagram, or other social platforms. The key is to keep your readers connected to—and consuming—your valuable content, whether you’re pushing it to them via email, or they’re interacting with it via Facebook, Twitter, or another social media channel.
How do you think your search rankings would improve if half of your email subscribers were also following you on Twitter and Facebook? The more subscribers, followers, and friends you have on YouTube, Instagram, Twitter, and Facebook means more views of your message, more comments, more shares, and more opportunities for searchers to find your business. By using your marketing emails to promote engagement across a variety of channels, you should see a boost in your SEO results.
Repurpose Newsletter Content
With your email newsletter, you’re creating actionable content to engage readers—but this content shouldn’t only be used in your email campaign. Find ways to repurpose the content to use across a variety of online platforms.
Do your newsletters tend to be lengthy? Turn each email into a blog post using the same content and adding in relevant links to your blogs or service pages. If your newsletters are shorter, combine several emails into one blog post, or create shorter blog posts that incorporate trophy pieces such as a supplemental infographic. Don’t forget to share these blog posts via social media. By this point, you’ve been promoting engagement across a variety of channels. The more content you post creates more possibilities to share, and a fraction of the work.
Repurposing newsletter content allows non-subscribers to benefit from your insights and read your insightful content. But that’s not all. It also gives you more quality content to rank for, instead of leaving it tied up only in inboxes—helping to drive SEO results.
Use Your Marketing Emails to Drive SEO Results
Interested in driving SEO results with email marketing? Not sure where to start? Blue Corona provides turn-key, “do it for me” email marketing solutions. We handle it all–from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns throughout the social media world.
If you’re ready to create actionable email marketing campaigns, let our experts help—contact us today!
About The Author: Katie is an Organic Team Lead at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck