That is what I would have made Blue Corona’s Facebook status last month if I had administrative access to the account. Clearly, I have not been entrusted with that responsibility yet. Instead of emailing our leader Ben and requesting that he give me permission to post on behalf of Blue Corona, you should be wondering why I would hashtag on our Facebook channel. Hashtagging is for Twitter, Hannah, you dumb blonde!
I may be blonde, but when it comes to SEO and social media, I am not dumb. And here I am to tell you all about the new Facebook hashtag and what it means for your plumbing company’s Facebook page.
#Hashtag for Facebook
What is this hashtag thing that those youngins are doing these days? Hashtags consist of a word or phrased prefixed by the # symbol. Facebook recently developed clickable and searchable hashtags on their platform, much like competitor platforms Twitter and Instagram have long had. Since you should already have social media profiles for your plumbing company, now you can do even more with them.
What makes hashtags useful is how they can add context to a post to include it in a larger discussion. If you hashtag #SEO, what you wrote, shared, commented on, or posted on Facebook can be included in what everyone else on Facebook contextualized as #SEO. When you click on a hashtag, you will see a feed of what other people and pages are saying about an event or topic. Thus, hashtags bring us closer together within the Facebook community to indicate larger discussions outside of just your friend groups and followers.
#Hashtag to Reach Your Customers
Hashtags can add content to searches within Facebook to monitor what people are saying related to the plumbing industry. With your keywords (as described below), you can be on the lookout for specific conversations that will be crucial for your company to join in on. An example? Say someone adds #plumbingproblems after a post about their issue with a DIY toilet fix. You can take this insight in many directions to reach out to your customers and create content. You may be inspired to take the plunge and write hashtag inspired:
How to… posts
New demographic targeting
If you remember one of MADtv’s best characters, Bon Qui Qui, you won’t judge me for having her whole King Burger skit rap memorized. “Welcome to King Burger where we can do it your way, but don’t get crazy.” Although I wouldn’t usually recommend advice from Bon Qui Qui (there’s something about her hoops), we should listen to her and not go crazy in hashtagging on all of your posts.
Since this hashtag feature is relatively new, and your Facebook fans and friends are just getting used to it too, your followers might unlike your page or ignore future shared content if you’re going #crazy. Through this type of desperate marketing measures, you may produce the opposite effect that you’re hoping for in connecting with your customer base. Don’t over-hashtag. Rude.
#Hashtag for Better SEO
Searchable and clickable hashtags on Facebook can greatly impact your social SEO, if you play the game right. To me, the few words following a hashtag looks very similar to something that we copywriters at Blue Corona all know and love. It starts with a “k” and ends with an “eyword.”
For any SEO, keywords are at the forefront of organic ranking and optimizing campaigns. As always, it’s important to do keyword research. For your keyword strategy, you don’t want to pick just industry lingo and jargon (i.e. #toilets, #plunger, #plumber, #pipes). Figure out the most common terms that potential customers and clients are searching to find your (or competing) products and services. You’ll want to have a mix of broad (high competition) and narrow (low competition) keywords.
Since many social media platforms now include searchable hashtags, it’s also important to stay consistent across each channel. Using the same keywords and phrases will increase your branding for followers that find you on Twitter, Instagram, and Facebook. Staying consistent will allow you to track and measure the same trends, conversations, and engagement throughout efforts on each.
Not sure how to effectively incorporate hashtags into your plumbing business’ Facebook page and overall social media efforts? Contact us at Blue Corona today! We keep up with social media and search engine trends to work torward the (tracked) results that your marketing efforts deserve.
About The Author: Hannah is the SEO Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
View more blogs by Hannah Nelson
“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers. It’s nice to take these amazing numbers to our manager and show him that the money we have been spending is paying off. ”