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As a young girl, being flat is a common fear thanks to Seventeen Magazine and ABC Original Series. As a website, being flat is an increasingly popular trend and is loved by web designers and brands alike. So if it’s not something that you fear while watching Legally Blonde on repeat, what does it mean to have a flat website?
What Is Flat Website Design?
Flat website design makes everything appear two dimensional by removing commonly used design and Photoshop techniques that once made websites appear 3D. For the text, graphics, and navigation on the site, these removals include:
- Textures and patterns
- Shiny effects
Here is an example of when Google switched its traditional logo to a flat design look in late 2013:
Some other popular brands that have switched to a flat website design include:
Why Is Flat Website Design Popular?
Flat design makes the website appear simple and more sophisticated. It takes out the distraction that textures, drop shadows, and pop out font can have on the user experience and understands that a screen is meant and built to be two dimensional.
While this might seem counterintuitive—how will a user know where to click without the site interacting or having important elements “pop”?—flat website design and layout utilize colors, typography, and white space for a clear and usable layout. Things can appear “clickable” and with less distractions, users can follow your call to action and you can increase your conversion rate.
Instead of shadows and harsh gradients that create depth, flat design uses overlapping flat elements to keep the screen 2D while at the same time indicating how a user should move and interact with the website.
Website Design: The Impact on Search Engine Optimization
Determining whether flat web design is here to stay or if it a passing trend depends on User Experience (as many website factors depend on).
Redesigning your website to jump the flat trend can be a major project—but what is the effect? Will it hurt, harm, or not affect your end game for a website (if you own a business and you have a website, your goal should be to increase visits and leads from the web).
Increase Visitor Conversion Rate
By removing distracting elements, the idea behind flat design is to focus on the content on the page and your call to action (i.e. having a user complete a goal or conversion). This trend makes that possible through the use of minimal visual cues in color and font to guide the user along that process.
Invest In Your Company and Brand
As more and more companies migrate to a flat website design, users will begin to correlate this with mature, credible, and serious companies—companies willing to invest in themselves to provide the best product and experience for their clients and customers.
Follow Google Preference for Responsive Design
Flat website designs are easy to scale if you also have a responsive website. Responsive design is compatible for users on all browsers and device size (laptop, desktop, mobile phone, tablet, etc.), and, when done well, is optimized for each screen under the umbrella of one design. Whether you’re reading a site on your iPhone or projecting it on a huge screen, it will be equally pretty and useable on all platforms.
Flat design utilizes colors and font sizes to make the site easy to navigate and those are both easily scaled to devices of multiple sizes (when compared to photoshopped buttons and design with gradient and drop shadows).
Website Design Services
Does your website need a facelift? Blue Corona’s web team can help! We have designed hundreds of custom websites for businesses of all kinds—for remodelers and plumbers and technology companies alike!
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About The Author: Hannah is the Organic Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
View more blogs by Hannah Nelson