Web Analytics programs have the potential to uncover fantastic insights about how your prospective customers interact with your business on-line. But one of the challenges faced by small and medium sized businesses alike is how to turn mountains of data into something actionable.
Remember – web analytics is just the tool – like a power meter for a cyclist. These tools can be incredibly powerful in the hands of an experienced technician, but the tool itself has little value. Avinash Kaushik has said it before – 90% of web analytics success lies in the people you have to use the tool(s).
If you are a large organization, you might already have a web analyst on your marketing / web team (maybe you have a dozen!). For a one person business, this might mean YOU becoming more familiar with web analytics. For many small to medium sized businesses, the most cost-effective strategy is to hire a firm that has the right tools and right resources required to extract value from them.
Choosing the right tools and hiring the right person to use them will give you what you want – actionable insights to improve the performance of your business! Choose wisely.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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