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Google Analytics: Actionable Insights
Web Analytics programs have the potential to uncover fantastic insights about how your prospective customers interact with your business on-line. But one of the challenges faced by small and medium sized businesses alike is how to turn mountains of data into something actionable.
It is difficult for someone not intimately familiar with your business to tell you where to focus your attention. The Google Agency Blog recently offered a simple example of using information provided by Google Analytics to adjust your on-line marketing strategy.
Remember – web analytics is just the tool – like a power meter for a cyclist. These tools can be incredibly powerful in the hands of an experienced technician, but the tool itself has little value. Avinash Kaushik has said it before – 90% of web analytics success lies in the people you have to use the tool(s).
If you are a large organization, you might already have a web analyst on your marketing / web team (maybe you have a dozen!). For a one person business, this might mean YOU becoming more familiar with web analytics. For many small to medium sized businesses, the most cost-effective strategy is to hire a firm that has the right tools and right resources required to extract value from them.
Choosing the right tools and hiring the right person to use them will give you what you want – actionable insights to improve the performance of your business! Choose wisely.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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