A new sheriff is coming to town and her name is Bing!
Whether they’re selling paid search advertising (pay per click) or search engine optimization (SEO), search engine marketers love to tell business owners that they are going to get them to the top of the major search engines – Ask, Google, MSN, Yahoo, etc. As if being higher on MSN is really going to make a difference.
Google Dominates Search
The reality is – there’s one search engine that dominates them all. Can you guess which one it is?
Certainly there are some industry related exceptions.
For example, banks might see much more traffic coming from Yahoo. Yahoo Finance is extremely popular with the money folks and if you spend a lot of your time there, you’re probably going to plug your question or query into that convenient little search box [the one right above your plummeting portfolio!]. But these instances are the exceptions not the norm.
Google dominates search and if you can put your business at the top of Google’s organic results listings, you’ll likely end up near the top of all of the other search engine organic results as well.
If your website ranks near the top of Google for searches related to your product or service, congratulations! You’re on top of the world! Just don’t get too comfortable. There’s change in the air and it could cause a big shake up in the way that people find information on-line.
Microsoft is launching a new search engine called Bing. Bing promises not to be like any other search engine you’ve ever used in the past. While simplicity has been a large part of Google’s formula for success, Microsoft is betting that added functionality will woo the masses to switch. Will it work or will this be another example of a fox creating elaborate schemes to beat the hedgehog?
Only time will tell, but business owners in the know will be watching the search landscape carefully!
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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