In case you haven’t heard, Google is set to release its newest Penguin algorithm update—Penguin 4.0—sometime in the beginning of 2016. Previously, Google representatives announced Penguin 4.0 would be rolled out continuously beginning sometime in 2015.
When to Expect Google Penguin 4.0 to Roll Out
On December 3 of this year, a Google spokesperson reset expectations for Penguin 4.0, stating it wouldn’t begin rolling out until after January 1, 2016. When exactly? Google is still leaving SEOs in the dark.
Let’s take a complete look at the historical timeline of Google Penguin algorithm updates since Penguin first launched in April of 2012.
What Can We Expect from Penguin 4.0?
Just like other Penguin algorithm updates in the past, we can expect the newest roll out to target over-optimizations and spammy link schemes. Previous Penguin updates caused websites with black-hat linking profiles and keyword stuffing to suffer big hits.
And we can expect more of the same, according to many different industry leaders.
How to Prepare for Google Penguin 4.0?
Unlike other updates in the past, Google Penguin 4.0 is set to roll out continuously. So, those penalized by the latest algorithm change are expected to see faster penalty recovery—assuming your reconsideration requests are on point.
But don’t wait until after you receive your penalty to make the necessary changes to your site. We recommend prepping for Penguin 4.0 before its release.
To do so:
Disavow spammy links pointing to your site – Use the “Links to Your Site” tool found in Google Search Console to find and monitor backlinks to your site. If you find some from foreign websites that look sketchy, chances are you can disavow them for extra protection. Be sure to check each link individually and attempt to reach the domain’s webmaster to remove the links before disavowing them.
Optimize your internal linking profile – In order to indicate to Google what each web page on your site is about, be sure to optimize your internal linking profile. We recommend using diverse anchor-text over exact match keywords.
Wait for the inevitable – Since Google is currently keeping Penguin 4.0’s release a secret at the moment, we recommend actively monitoring Google Analytics and Google Search Console for severe drops in organic traffic and impressions. If you notice a fast, unexpected drop, you might have been hit with an algorithmic penalty—Penguin 4.0. Be sure to check sites like Search Engine Land and other online marketing resources to any announcements mentioning Penguin 4.0.
Need help clarifying any of the information above? Feel free to give us a call or fill out an online form to get in touch with one of our SEO experts and learn how Blue Corona can optimize your website for any Google algorithm update.
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