PPC Me Now: Google Shopping Campaigns

Happy Thanksgiving! And to all of you outside of the USA, happy Thursday! A lot of stores are opening on Thanksgiving now rather than on Black Friday. While this is looked down upon by some, selling items on Thanksgiving isn’t an issue if you’re trying to sell things online; people can purchase products online without any hassle. Cyber Monday is a major sales day—do you have your online shopping campaigns set up?

If you are lost already and do not know what online shopping campaigns are, the holiday season is upon us. So just like you should gear up for the snow, you should get your shopping campaigns geared up for the shopping season!

What Is an E-Commerce Website?

Let’s start out with the basics. An e-commerce website allows for online transactions to take place. It is more than just selling a pair of pants on a website. E-commerce websites can be used for selling just about anything online. If you have a product, you can sell it not only on your website but throughout the web through the use of advertisements.

For this blog post, we’ll talk about The Google Shopping Channel as a way to advertise your products online.

What Are Google Shopping Campaigns?

Google shopping campaigns allow you to sell products online by using Google to promote them. Shopping campaigns display prices, photos, and even promotions automatically for the product! Text ads do not support photos, which makes shopping campaigns ideal for selling your products. After all, a photo is worth a thousand words and eye tracking has demonstrated that to be true time and again.

How to Create a Google Shopping Campaign

Creating a Google shopping campaign is fairly simple. In fact, the creation only takes about three easy steps:

1. Design Your Campaign Strategy

Design the strategy based on your goals. Whether you want to sell products in some of the United States or the whole world, develop a strategy that will fit your goals.

2. Set Up Your Campaigns & Optimize Them

Once you have your goals set, create the shopping campaigns.

After you create the campaign, don’t think you can set and forget it! Just like other campaigns within Google, you need to optimize the shopping campaign. This will give you better ROI and make your products more relevant.

3. Measure Your Campaign’s Performance

In order to see if you have a successful campaign, it is essential to measure your performance. If you do not measure your performance, then you will not know what works and what does not. At Blue Corona, we create customized reports to help understand what the data means as well as display how the overall campaign is doing.

One of the most important metrics to measure here is return on ad spend (also known as ROAS). This lets you see how much money you are getting in comparison to how much you are paying for the advertisement.

Why Advertise on the Google Shopping Network?

There are several benefits to advertising on the Google Shopping Network:

• Your brand and products get more exposure.
• You have the opportunity to sell more products.
• People will be able to find you on sources other than your website. People are actively searching for solutions on Google, Bing, and Amazon. The likelihood of purchase is higher when the consumer discovers your product solves their problem.

Don’t Wait Until After the Holidays!

We all know how busy the holidays can be. At Blue Corona, we also know how to set up shopping campaigns, so don’t wait until the holidays are over. Contact us today and we can set up a shopping campaign for you!