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If you’re in the home design industry (remodeling, building, landscaping, etc.), you may have a Houzz page (and if you don’t, you should make one, like, today). But this niche social media platform isn’t just for remodeling companies’ websites. If you are an ecommerce company, you should consider jumping on the Houzz bandwagon too. Why?
Houzz has the largest community of both homeowners and professionals in the industry. And if you aren’t displaying your products, you’re missing a significant opportunity! For more reasons why Houzz is a smart online marketing move, read some of our other blog posts on the topic:
- The Easiest Houzz Marketing Strategy You’ll Hear
- How to Use Houzz as a Business
- Houzz Best Practices
Many of the information in these posts applies to both remodeling companies and ecommerce companies in the home design industry—such as getting positive reviews, using picture keywords, and more—but I’ll throw in some tips related specifically to ecommerce.
Houzz Ecommerce Tips
If you have an ecommerce website, showcase your beautiful products on Houzz, which has millions of homeowners who are interested in remodeling their home or are already in the planning stages (meaning they are more likely to buy your products/inquire about your services—they could be some of the best qualified leads for your business).
There are some pretty good ideas in this blog post, but I wanted to re-iterate a couple I think could be really useful—and provide some additional tips:
Highlight Featured Products
Are you running a special? Have a few products you want to highlight? Ideabooks are a great way to do this! Make a top 10 or 20 list of featured items ideabook (and don’t forget to use a descriptive keyword and link back to your website).
Here’s a creative way to get consumer feedback about your products and potentially drive traffic back to your website: use an ideabook to post two different product photos—say, a framed shower door with gold accents and another with silver—for comparison and ask your audience which one they prefer. If one picture gets a wide majority of the votes, you can use it as your cover photos, add it to more ideabooks, etc.
Get more exposure with a Pro+ Profile
Speaking of photos, having Houzz Pro+ profile (you have to pay for, but it definitely has its benefits) allows you to see your pictures that get the most views and clicks, which you can use to your advantage, both on Houzz and your website. Being a Pro+ member also gives you more visibility in the directories.
Sell on Houzz
Have you considered selling your products on Houzz? That’s right—Houzz has a whole division for those looking to sell their products! It’s as easy as creating a free seller profile.
Interested in learning more about Houzz marketing for your ecommerce company? We’d love to hear from you! Blue Corona has Houzz Marketer Certified specialists in-house who have experience managing Houzz profiles for our clients—including ecommerce.
About The Author: Alanna is a content marketing specialist with Blue Corona. When she's not doubling and tripling website traffic and leads for remodeling companies, she enjoys reading and working out.
View more blogs by Alanna Potosky