By now, you’ve probably heard of Houzz (many professionals in the remodeling and home building industry have and are using it to their advantage), but there are so many features that it can be overwhelming. From adding projects to participating in discussions, there are a number of ways to optimize your Houzz (and general online) presence!
In this post, I’ll be discussing project credits in particular. This is one often overlooked way to expand your presence and maximize your exposure on Houzz. (Scroll to the bottom to discover an awesome infographic on Houzz content marketing tips!)
How to Add Other Professionals on Your Houzz Projects
It’s simple to tag other professionals on your Houzz projects. Once you log into your Houzz account, go to the Projects tab at the top. Then go to the specific project where you can add another company (vendor, manufacturer, etc.) and click “Edit Project.”
It will take you to a screen that looks like this:
All you have to do is go to the “Credits” section and type in the name of the professional you want to tag and hit “Add.” The name you type in has to match the name on their Houzz account. That’s it—you’re done!
Why Should You Tag Other Companies?
Why should you go about doing this? It’s not a waste of time? No, it’s not a waste of time at all. Tagging other professionals (cabinet manufacturers, product suppliers, etc.) that were involved in your remodeling, landscape design, home building, or other project can help you increase your exposure on Houzz. How?
Once you tag another professional (and they accept it), your Houzz projects show up on their Houzz page! Let’s say you tag ABC Cabinet Suppliers on a kitchen remodel you completed. You add them to your Houzz project (or, better yet, multiple projects). If you view ABC Cabinet Suppliers’ Houzz page, your projects show up with all of their own.
If a Houzz user clicks that project, it takes them to a page with the title of the project (which should include your name) and a link back to your Houzz page. I’ll show you a real example:
There are two options—users can click on a picture or the name of the project (see the photo above).
If they click on the picture, it takes them to the full sized image of high quality, with the option to add it to an ideabook or ask a question about it.
If they click on the name of the project (“Jack Rosen Custom Kitchens – Traditional Limestone Kitchen”), it will take them to a page that has:
A larger size of the corresponding photo
All the other photos from that specific project
A “people who liked this photo also liked” feature with additional photos (sometimes from your Houzz page)
So what does all of this mean? You’ll have a higher chance of:
Users adding your pictures to their ideabooks (which all of their followers can see—further increasing your exposure)
Interacting with users when they ask you questions about your pictures (this can help you build your authority and brand, and users are more likely to remember you if you’ve helped them)
Users in your service area seeing your Houzz page and messaging you (this can bring in leads and even generate business for your company)
Clients you’ve done work for in the past leaving a review on your Houzz page (more positive reviews can help your profile rank better in Houzz results and make your company seem more trustworthy)
You are more likely to be seen on Houzz (and potentially contacted)! In the home building and remodeling industry, Houzz users are more qualified leads, as many homeowners on Houzz are planning to remodel.
Let Us Help
Most business owners simply don’t have the time to maximize their Houzz presence—they’ve got a business to run! At Blue Corona, we’re Houzz Marketer Certified to help those in the home design and exteriors industry maximize their online real estate, implement a Houzz online marketing strategy, and improve their authority on the web.
If you already have Houzz, fill out the form below with your Houzz URL for a FREE Houzz assessment. If you don’t have a Houzz, contact us today and we’ll get you set up!
Check out our infographic on Houzz marketing tips:
About The Author: Alanna is a content marketing specialist with Blue Corona. When she's not doubling and tripling website traffic and leads for remodeling companies, she enjoys reading and working out.
View more blogs by Alanna Potosky
“Blue Corona measures and tracks my website and all my advertising. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their work, I receive over 25 leads per month! ”