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If you own a remodeling company—or another business in the photo-centric industry, such as remodeling, custom home building, landscape design, etc.—there’s a 99% chance you’re on Houzz. Which is good. But maybe you’re looking at your monthly Houzz data and thinking the results aren’t so good.
The reason for this may be because you’re not getting qualified visits and leads (ones from your service area, which are more likely to convert into leads and sales). But how do you get local visits and leads from Houzz? Glad you asked.
2 Strategies to Get Better Leads from Houzz
I’ve got a couple ideas for you! Consider trying at least one of these (or better yet, all of them):
Create a more local presence.
There are actually multiple ways to do this.
- Get a Pro+ account. Yes, you do pay for it—but you have a much better local presence. Not only do Pro+ members have a reserved spot in the directories in the service area they’ve specified, but their photos also are put in front of more users in their service area. Take a look at these screenshots from one of my clients who has a Pro+ Houzz account.
As you can see, photo impressions (arguably the most important Houzz stat, in one sense) are way higher among promoted visits—but so are profile impressions and profile clicks. And who is more likely to contact a company for a job, a user in their service area or one in another country? The person in Italy may save your photo to their Ideabook, which helps boost your authority and increase your exposure, but companies really want booked jobs, not just photo saves, especially since there is no way to get contact info from a user who saves your photo to their Ideabook (maybe Houzz will add that feature some day). That Italian homeowner probably isn’t going to be contacting you to remodel their house—but someone in your service area is likely to!
Houzz Pro+ isn’t necessarily worth it for every company, but think about your goals (and if you don’t have any, make some). What do you ultimately want from Houzz? If it’s just better authority and more exposure (which is suitable for most social media platforms), I’d say Pro+ may not be worth the money. But if you’re gunning hard for qualified leads and more booked jobs and have a bigger budget, Pro+ can increase your chances.
- Use keywords with geo modifiers. I’ve said it once (or a few times, in my other Houzz blog posts), but this strategy is definitely worth repeating. And it doesn’t cost you a penny! Target your service area through optimized keywords and keyword phrases for:
- Project photos
- Project descriptions
- Ideabooks (these don’t have to be long to provide good tips homeowners can use—a few paragraphs and some pictures (maybe with a link to your website thrown in there) are enough to rank and get in front of consumers in your service area.
- Tag other Houzz professionals on your projects. This is one often overlooked method but it can be effective, and there’s no harm in trying it! You have the option to tag professionals (such as manufacturers and suppliers), and if they accept, your project photos (with their products) show up on their Houzz profile as well. This increases your overall exposure, giving you a higher chance of:
- Users in your service area seeing your Houzz page
- Clients you’ve done work for in the past leaving a review on your Houzz page
This actually brings me to my next strategy.
Get more reviews.
Did you know that good reviews and recommendations are the number one thing homeowners think is most important when it comes to hiring a professional? Not lowest cost options, not beautiful photos, not number of completed projects—positive reviews. And the more reviews you have, the more authoritative your profile is in Houzz’ eyes and the higher it ranks in directories. So be proactive about getting reviews! Houzz tries to make it easy for you. But you can also consider something like including a link to your Houzz profile in your monthly email newsletter and encouraging happy clients or past customers to write a review.
Need Houzz Help?
That’s all I’ll leave you with today. If you want to learn more, download our free Houzz eBook, but the tactics I discussed above are probably the best ways to get more qualified visits and leads from Houzz. Remember it’s all about your goals! As always, feel free to contact our team to discuss your Houzz—and other social media—goals. It starts with a free analysis:
About The Author: Alanna is a content marketing specialist with Blue Corona. When she's not doubling and tripling website traffic and leads for remodeling companies, she enjoys reading and working out.
View more blogs by Alanna Potosky