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Another Houzz post? Yup, you better believe it. This one isn’t about how to use ideabooks or optimize projects (those topics can already be found on our blog) but about something that is important across all platforms: reviews.
Reviews are matter on any social platform, from Facebook to Google My Business. But Houzz is arguably one of the best places to have numerous positive reviews. Why? Good reviews and recommendations are the number one thing Houzz users think is most important when it comes to hiring a professional. Not lowest cost options, not beautiful photos, not number of completed projects—positive reviews. Plus, the more reviews you have, the more authoritative your profile is in Houzz’ eyes and the more exposure it can get.
With good reviews on Houzz, you’re more likely to:
- Get found
- Be seen as an authoritative and trustworthy source
- Be contacted by homeowners who are planning to or ready to remodel
Sounds great, but how do you get the reviews?
Getting Reviews on Houzz
The review process on Houzz is pretty straight-forward. All you have to do is click the “get reviews” button on your Houzz profile. Then:
Enter the email addresses of your clients or colleagues that you want a review from (you can even separate each email by commas if you wish to submit multiple invitations simultaneously). Add your personal message, then simply submit. Each recipient will get an email with instructions on how to submit a review.
Click here to see the Houzz support answer in full or submit a question to the Houzz team.
What About Clients Who Aren’t on Houzz?
What happens when you want to ask a client for a review but they don’t have a Houzz account? Good news! You can still get a review from said client. How? The Houzz support team does the work for you. Once you’ve asked the client and they are agree to give you a review, all you have to do is provide their contact information to Houzz. Houzz then calls your client and writes the review for them!
Don’t have a specific client in mind but proactively trying to get reviews? You’re on the right track. Let’s say you send out your monthly email newsletter where you ask happy clients to leave a Houzz review. If they don’t have a Houzz account, they’ll be prompted to create one. But it’s extremely easy and non-invasive. According to the Houzz rep I spoke to, they just need to provide a full name and email address—the process is hassle-free and they won’t get any annoying email notifications.
Whether the reviews are from a Houzz user or non-Houzz user, keep in mind that they are moderated before they are posted. The process can take up to 48 hours (depending on the volume of reviws).
What Are You Waiting For?
Start asking for reviews! Social media (including Houzz—especially for remodelers, home builders, and landscape designers) is becoming the new Google. More and more people are using social platforms to look for information and check out companies’ reviews. If your company has just one good review—or, worse, no reviews at all—you are way more likely to be passed by.
Of course, the Blue Corona team is always happy to help! We have helped manage our clients’ offsite profiles (including Houzz) to make sure they are as authoritative and beneficial as possible. Contact us today if you’re ready to step up your Houzz game—or enhance your offsite SEO in general!
About The Author: Alanna is a content marketing specialist with Blue Corona. When she's not doubling and tripling website traffic and leads for remodeling companies, she enjoys reading and working out.
View more blogs by Alanna Potosky