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One of my favorite things to do SEO-wise is clean up messes. I love poking around in a website that’s been treated badly, thinking to myself “what the duck?”, then cracking my knuckles, doing that weird wiggly finger thing they always show nerds doing on TV, and typing furiously.
What I don’t enjoy, however, is cleaning up messes created by a sloppy transition between SEO companies. It’s almost never the client’s fault: many times their previous SEO agency failed to educate them on best practices, so when they made the switch they didn’t know how to make it as easy as possible.
Making a Clean Transition Between SEO Companies
Have an idea of what your previous SEO company did – there have been numerous occasions where a new client will come on saying “I used an SEO company in the past and they completely screwed everything up.” When we ask what that SEO company did, the client almost always has no idea!
This is not to say that you need to understand the technical side of SEO – far from it. However, if your SEO company is building links to your site, you should have some idea of where those links are coming from. If they’re doing things like creating infographics and ebooks, you should probably know what those materials look like. And please, I IMPLORE you, if a company is writing content on your website, READ IT! I can’t tell you how many times I’ve had clients who needed immediate rewrites to their copy because it had been inaccurate for years!
Try to get a hold of all your passwords – if everyone could do this, it would make me so happy. A lot of SEO these days requires passwords – passwords to Analytics, passwords to different directory websites, social media profiles, etc. Depending on how long you’ve worked with an SEO company, it’s easy for those passwords to get lost (or maybe you never knew about them in the first place!).
Unfortunately, losing passwords can often mean your new SEO company has to go in and create new profiles for everything. Not only is this not the best use of anyone’s time, but it also causes you to lose stock in your existing accounts while creating duplicates that could potentially be penalized by websites or search engines. On the other hand, giving your passwords to your new SEO company when you make the switch ensures that everything travels peacefully and nothing gets broken.
Know your FTP / CMS information – I promised I wouldn’t get technical on you, and I was serious – you don’t actually need to know what those letters mean, but the same way it would behoove you to know your passwords for online things, it would be absolutely great if you knew your FTP and CMS information. Basically these are the ways your new SEO company will get into your website, and if you don’t know them, they’ll have to go through your former web company, and that just gets to be a pain.
Check out the new company thoroughly before you make the switch – anyone can wow you with words, and it’s easy for SEO sales people to make lofty promises guaranteeing you more money for a nominal fee. But nothing makes me sadder than hearing stories of business owners who have bounced around from SEO company to SEO company, paying thousands of dollars every month and getting nothing in return.
Trust your new company – one of the hardest things to deal with in the SEO world is a client who constantly compares our work to that of their previous web company. No matter why that client made the switch, it seems they try to find fault with everything we do, insisting that their old company would not have done it that way. Remember – you ditched your old agency for a reason!
Check out the company’s testimonials page, look for them online, call their references, anything you can do to make sure you get a clear picture of what the SEO company will give you for your money.
If you’ve been burned by an SEO company in the past and are shopping around for a new one, call Blue Corona – we’ll do everything we can to make the switch as easy as possible!
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About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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