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I have a confession to make. And I realize that I start so many blog posts I write out this way, but this is the dirtiest of confessions that I will ever make on my company blog (I save the really dirty stuff for my Twitter).
Okay here it goes—if you’re reading this blog post on your phone, it looks like absolute donkey shit. Don’t get me wrong—a mobile version of BlueCorona.com exists. However, it’s a separate mobile website with just a few mobile landing pages. If only our entire site could display well on mobile devices so you could read this blog post on your iPhone with the greatest of ease. Oh wait—it can. And it will. As I write this, our Creative Director is working on Blue Corona’s new responsive website design. (Update: As of April 16, 2015, Blue Corona’s website is mobile-friendly and fully responsive!)
A Responsive What?
How to Make Your Website Look Better on Mobile Devices
A responsive website automatically reformats your site for different size devices. Whether someone looks at your website on their phone, iPad, or 2003 Dell desktop computer, it’s going to look great.
A responsive website is NOT a separate website—it uses the same HTML code but adjusts the styling of various assets to better display on different devices. In addition, a responsive website is also NOT a mobile app. Many business owners fail to make this distinction.
Why Does It Matter?
The Importance of Having a Mobile-Friendly Website for Your Business
Did you know that 45% of people would rather give up vacation than their smartphone? People are glued to their phones and more likely than not, they are using them to look for your products and services online. If they have to pinch and zoom on a desktop version of your site on their tiny little iPhone screen, this doesn’t exactly create the best user experience.
And that’s if they can even find your website.
Want to show up in Google search results? Welp, Google prefers responsive websites!
That’s right—Google is now giving priority to mobile-friendly websites. Take a look at this:
Imagine that those were the search engine results you saw on your phone. Would you be more willing to click on the one that’s going to be hard to read and navigate or easy to read and navigate?
Yeah. Thought so.
Do mobile-friendly websites improve conversions?
If your business has a website, you don’t have it just for funsies. You have it because you want to generate more leads and sales from the web. So the more visitors you can convert into leads, the better.
Can a mobile-friendly website improve conversions? Absolutely.
Here’s a good example. Just today I attended a Google Partners’ event where Google AdWords Evangelist Fred Vallaeys discussed the importance of designing for mobile. He referenced a company called PlusNet that not only saw a decrease in the time it took for visitors to convert but also a 1,000% increase in mobile conversions.
“You Shouldn’t Have a Mobile Marketing Strategy.”
Did I get your attention with that one? I’m quoting Will Critchlow here. According to Will, our mobile devices are getting more like PCs, and our PCs are getting more like mobile devices—meaning there’s less and less of a distinction between our devices.
“So, when you realize that all our data is in the cloud and our connection to the physical device is only sentimentality (and the cost of replacement), and you consider the range of screen resolutions that can be considered ‘mobile’, you realize that unless you mean to target customers who are literally walking around at the time, mobile marketing isn’t really a distinct thing – it’s just the future of digital marketing,” Will says.
“The Question Isn’t ‘Should I Build a Mobile Site?’ It’s ‘How Do I Build a Good One?’”
And now I’m quoting Kristina Kledzik. She wrote this nearly a year ago, which means it’s even more and more relevant as mobile use continues to increase. She put together a very thorough mobile site audit checklist, but I’m guessing it’s probably a little on the advanced side for your average business owner.
While there are many benefits to responsive websites, you can’t just throw your website in a responsive-friendly framework. When Disney launched their responsive site back in 2012, they failed to optimize their games for smart phones, despite leaving them in a prominent position on their mobile-sized site. This left a lot of dead-weight pages that only frustrated users.
Users expect different things from content on different devices, and you have to account for that in your responsive website design. This requires revisiting your information architecture and understanding your users. This isn’t impossible, but it does require planning and strategy. We can help.
Blue Corona specializes in designing responsive websites and landing pages that are not only beautiful but also rank well in search results and help achieve your business goals: increased traffic, leads, and sales. Check out our website design portfolio!
When you sign up for our responsive website design services, we can handle all aspects of your website design, from hosting to design to copywriting, SEO, and more. Fill out a form today or give us a call!
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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