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Nobody likes a spammer on social media. If your business’s page posts way too frequently, not only will you lose followers, but you’ll fail to see the return on investment that you’d want with your Facebook, Twitter, or Google+ page.
So what’s the appropriate amount of times you should post per day and per week? Let the experts at Blue Corona help!
Posting Frequency for Social Media Pages
How Often Should My Business Post on Facebook?
The limits are pretty simple, and they’ll make sense to you. Think, would you like to see a friend post five different statuses each day? What if he was trying to sell you something in three of those posts—you’d unfriend this person, right? That’s how you should treat your Facebook page. For a Facebook page, you should only post two times per day—max—and no more than 10 times per week.
How Often Should My Business Tweet?
Meanwhile, other mediums have different rules. Take Twitter, for instance. Since Twitter is much more of a linear platform, it’s easier to get away with Tweeting more frequently. On Twitter, it’s acceptable to Tweet about five times per day. But be sure to make sure all of your content is quality—don’t just Tweet to Tweet.
How Often Should My Business Post on LinkedIn and Google+?
For the more professional social media accounts, it’s important to only post your highest quality content. On Google+ and LinkedIn, posting more than 4 times per week is frowned upon. Be sure to stick with the best, most engaging content on these platforms.
About Content Quality
We can talk all day about guidelines when it comes to content, but it’s important to post only the best content.
Don’t post just to post!
If you’re struggling to find your fourth Tweet of the day, then you’re probably not going to see a good engagement number on the Tweet, and you’ve just wasted your time! Remember—each post on social media should apply to your overall goal of your campaign. If you’re just posting to get your name out there, you’re going to have an unsuccessful campaign. Each social media campaign should come back to gaining one of these things:
- Trust of your followers
- Brand awareness
- A conversion through your sales funnel
And that’s not even accounting for the customer service aspect of social media. So if you’re just shooting off a barely-relevant news article or a poorly-thought out Tweet, what’s the point?
At Blue Corona, we can help you craft a social media strategy that’s perfect for your company. We have experience creating engaging, successful campaigns that will help you be the dominant force on social media. Contact us today for a free social media analysis!
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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