Blue Corona markets predominately for companies in the home service industry. For these companies, it’s likely that most of their potential new customer leads come in the form of phone calls. In fact, most service businesses receive three to nine times as many phone inquiries as they do online inquiries. After all, if one of your pipes bursts and your basement is flooding, you’re not going to fill out a website contact form.
Many marketing companies will tell you they can help you get more phone calls. But how many of those phone calls are actually leads? Unless you personally take every phone call yourself, you probably don’t know.
When Your Phone Calls Aren’t Leads
There are plenty of non-lead phone calls that your business likely receives each week:
Ultimately, you don’t want a company who can generate you more phone calls—you want one who can generate you more leads.
How Can I Track If My Phone Calls Are Leads?
At this point, you’ve probably heard of phone call tracking, where you put a unique phone number on each of your advertising campaigns to properly attribute just how many phone calls each campaign generates. But as we’ve already discussed, just because you’re getting more phone calls through your marketing efforts doesn’t mean that those calls are leads (or that your customer service representatives are helping you turn those leads into sales. Read more about that here!)
So if phone call tracking doesn’t tell you the whole story, what does? At Blue Corona, we got above and beyond phone call tracking with our Call Intelligence Reporting. When you sign up for Call Intelligence Reporting from Blue Corona, our call analytics team listens to and tags every single one of your calls. We then turn this data into an easy to read report and highlight certain takeaways, including:
How your customers are finding you
The volume of calls from each marketing strategy
What percentage of the calls from each strategy are leads
The true value of your marketing investments
Call Intelligence Reporting gives you the ability to determine if you are you making money, losing money, or breaking even. You can do this by comparing how much you are spending versus how much revenue that strategy brings in for you. It is easier to measure the success and failure of marketing investment when you have all the numbers out in front of you.
In addition to finding out how many of your phone calls are actually leads, Call Intelligence Reporting gives you the ability to recover lost leads and to gain other important customer service insights, such as:
When throughout a work week (Sunday-Saturday) people call you
When through a work day (9 a.m. -5 p.m.) people call you
Whether you have a large number of missed calls
Who answers the phones
If your customer service representatives are polite and knowledgeable
If your leads convert into appointments
Ready to get started? Contact one of our online marketing experts today.
About The Author: Lexie serves as Blue Corona's Content Marketing Manager. She's also the author of our soon-to-be famous, and someday to be written white paper, "Horse Hat SEO: Giddy-Up Your Google Rankings."
View more blogs by Lexie Bond
“The overall Web traffic increase to our site has been remarkable. The increased traffic to our site has paid for itself and then some. It is worth the investment and will continue to pay dividends. ”