Want an Online Marketing Job? Read This!
So you want to work at Blue Corona? I can’t say I’m surprised. Here at Blue Corona, we provide marketing analytics and optimization services that help small (and not so small) business owners measurably improve their marketing performance and return on investment (ROI).
In addition to being a top SEO company and Inc. 500 nominee, you’ve probably also heard the rumors that our employees walk around in animal masks and drink Cheerwine all day. (Sometimes we do them simultaneously.)
Tips for Getting Hired at Blue Corona
The first step to getting hired at Blue Corona is winning an interview, most likely with Katelyn (not to be confused with winning a date with Kate, although I imagine both are equally challenging and equally rewarding—let’s just say she’s not the ugliest boss I’ve ever had.).
Katelyn McKinley, the Director of Operations at Blue Corona, has conducted well over 100 interviews in her time at the company—and she’s got plenty of interview horror stories to prove it. But before you can even dream of getting a phone call from Katelyn or one of Blue Corona’s other directors, you’re going to have to impress us with your application.
Filling Out a Blue Corona Job Application
Before you blindly send us your application, check out our careers page or read the job posting carefully. Specifically, note our office locations. Blue Corona currently operates out of Gaithersburg, MD and Charlotte, NC (I’m actually not sure the Charlotte office or its employees exist, but don’t take my word for it. After all, I once confused the Netherlands for the fictional land that Peter Pan is from. In my defense, the Netherlands and Neverland sound really similar.)
If you aren’t located within driving distance of our two offices, know that we don’t currently hire people to telework or work from home. So if your résumé has an out-of-state address, you’ll have to specify that you’re planning to relocate to the area or risk getting looked over.Next, take a look at the qualifications for the position you’re applying for. If you don’t meet the qualifications, or don’t have relevant experience, make sure you clearly note in your cover letter why we should consider you for the position (read: SELL yourself!).
What to Include in Your Cover Letter and Resumé
I don’t know about you, but I’m not even sure where the post office is, let alone how to use it. Email is our preferred form of communication, so just copy and paste your cover letter right into the email body of your application. If you’ve been applying for a lot of jobs lately, make sure you don’t send us a cover letter addressed to the wrong company—this happens far too often! Getting the company name wrong in your cover letter is equivalent to yelling out your ex-boyfriend or ex-girlfriend’s name in the bedroom—don’t do it unless you want us to drop you faster than third period French.
In your cover letter, you should address the following:
- The position you are applying for – As a analytical, inbound marketing company, we don’t like to guess things—including what position you’re interested in. And like we said before, if you don’t have relevant experience, explain why you still think we should consider you for the position.
- Demonstrate that you’ve researched our company – We take the time to research you. Take the time to research us. Understand what we do, and show us how you can add value to what we do.
- Include links to your blog, online portfolios, and social media profiles – We’re going to find them regardless of whether you send them or not, so save us a little time so we can go back to wearing animal masks, drinking Cheerwine, and helping our clients rank first in search engine results.
Now that you’ve got a cover letter that shows off your skills, knowledge of our company, and personality, let’s talk about your résumé. Unless you have multiple pages of relevant experience, try to keep your résumé to one page. Rather than including every job you’ve had since high school (we’re not saying that we don’t think it will ever come in handy that you were a lifeguard or a babysitter, but we don’t have that many company pool parties that we invite young children to.), go into detail about your job duties at your most relevant positions.
Additionally, make sure to include software and online tools you have experience using. At Blue Corona, we work a lot with programs, platforms, and tools like WordPress, Google Analytics, Webmaster Tools, and Sprout Social, just to name a few. Experience using online marketing tools is definitely a plus.
Now that your cover letter and résumé are polished to the point that Katelyn can see her beautiful reflection in them, also include writing samples if you’re applying for a writing position, or your online portfolio if you’re applying for a position on our Web team. If it’s something you’d be proud enough to hang on your Grammy’s fridge, send it over.
Acing Your Blue Corona Interview
No two interviews are the same, but we do have some basic dos and don’ts for finding your dream Internet marketing job at Blue Corona:
- Do showcase your personality; don’t showcase your cleavage.
- Do dress appropriately; don’t forget to shower.
- Do be on time; don’t think we aren’t going to call your references.
- Do have non-generic questions prepared to ask us; don’t bash your previous employer.
- Do be honest about your salary expectations; don’t be afraid to tell us what makes you unique (Some of our employees are champion pianists, members of hand bell choirs, volunteer firefighters, and wannabe white girl rappers. I’ll give you two guesses to guess which one is me, and the second guess doesn’t count.)
- Do demonstrate that you’ve thoroughly researched our company; don’t think you can get away with quickly browsing our website one hour before your interview.
- Do be confident and genuine in your responses; don’t sound like you’ve rehearsed what you’re going to say (We’re marketers, not actresses. Except for Deb Maselka. She’s both.).
- Do send us a thank you note; don’t call us excessively to ask if we’ve made a decision yet.
- Do reapply if you don’t get the job the first time; don’t randomly show up at our office if you don’t have an interview (Yes, it’s happened.).
- Do watch the video below.
If you think you’ve got what it takes to help our company and our clients succeed, send us an application today or check out our careers page to see our current job postings. For extra credit, reference Blue Corona blog posts written by Lexie Bond in your interview.
I look forward to (hopefully) working with you in the future, and I apologize in advance for the hilarious things I will say that you will likely interpret as inappropriate.
About The Author: Lexie serves as Blue Corona's Content Marketing Manager. She's also the author of our soon-to-be famous, and someday to be written white paper, "Horse Hat SEO: Giddy-Up Your Google Rankings."
View more blogs by Lexie Bond
“We are very pleased not only with the end result, but with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project. ”
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