How to Get a Job at Blue Corona

So you want to work at Blue Corona? I can’t say I’m surprised. Here at Blue Corona, we provide marketing analytics and optimization services that help small (and not so small) business owners measurably improve their marketing performance and return on investment (ROI).

In addition to being a top SEO company and five-time Inc. 500|5000 member, Blue Corona is an amazing place to work. You’ve probably also read some amazing reviews from current and previous employees on what it’s like to work here.

Tips for Getting Hired at Blue Corona

The first step to getting hired at Blue Corona is winning a phone screen, most likely with Katelyn.

Katelyn McKinley, the Director of Operations at Blue Corona, has conducted well over 500 interviews in her time at the company—and she’s got plenty of interview horror stories to prove it. But before you can even dream of getting a phone call from Katelyn or one of Blue Corona’s other directors, you’re going to have to impress us with your application.

Filling Out a Blue Corona Job Application

Before you blindly send us your application, check out our careers page or read the job posting carefully. Specifically, note our office locations. Blue Corona currently operates out of Gaithersburg, MD and Charlotte, NC (both are great places to work—we operate as one company with two office locations and are in communication all the time. There’s even an annual tradition where the Charlotte offices comes up each summer for a company celebration (timed around the company’s anniversary, when it’s great weather for drinking beer, and when we’ve been awarded a place on the Inc. 500|5000 list for the last five years. Talk about celebration).

If you aren’t located within driving distance of our two offices, know that we don’t currently hire people to telework or work from home. So if your résumé has an out-of-state address, you’ll have to specify that you’re planning to relocate to the area or risk getting looked over. Next, take a look at the qualifications for the position you’re applying for. If you don’t meet the qualifications, or don’t have relevant experience, make sure you clearly note in your cover letter why we should consider you for the position (read: SELL yourself!).

What to Include in Your Cover Letter and Resume

Apply through our   If you’ve been applying for a lot of jobs lately, make sure you don’t send us a cover letter addressed to the wrong company—this happens far too often and is a one-way ticket to not moving forward in the application process! We’re looking for outstanding people who produce outstanding work (take a look at our core values on our careers page–#7 is demand and deliver outstanding work, so we don’t expect any errors in your resume or cover letter. Also, take a look at #1: Think and Act like an Owner. If you were the owner of Blue Corona, what would you expect from applications? Typos, inaccuracies, or a clearly copy-pasted-find-replace cover letter sent to 50 other companies? That’s not what we’d expect or look for either).

In your cover letter, you should address the following:

• The position you are applying for and your relevant experience– As an analytical, inbound marketing company, we don’t like to guess things—including what position you’re interested in. And like we said before, if you don’t have relevant experience, explain why you still think we should consider you for the position.
• Demonstrate that you’ve researched our company– We take the time to research you. Take the time to research us. Understand what we do, and show us how you can add value to what we do.
• Include links to your blog, online portfolios, and social media profiles– We’re going to find them regardless of whether you send them or not, so save us a little time so we can go back to helping our clients rank first in search engine results.

Now that you’ve got a cover letter that shows off your skills, knowledge of our company, and personality, let’s talk about your resume. Unless you have multiple pages of relevant experience, try to keep your résumé to one page. Rather than including every job you’ve had since high school (we’re not saying that we don’t think it will ever come in handy that you were a lifeguard or a babysitter, but we don’t have that many company pool parties that we invite young children to…), go into detail about your job duties at your most relevant positions for what you’re looking to do at Blue Corona.

Additionally, make sure to include software and online tools you have experience using. At Blue Corona, we work a lot with programs, platforms, and tools like WordPress, Google AdWords, Google Analytics, Google Search Console, and Facebook Business Manager, just to name a few. Experience using online marketing tools is definitely a plus.

Now that your cover letter and resume are polished to the point that Katelyn can see her beautiful reflection in them, also include writing samples if you’re applying for a copywriting position, or your online portfolio if you’re applying for a position on our Web/Design team. If it’s something you’d be proud enough to hang on your Grammy’s fridge, send it over.

Acing Your Blue Corona Interview

No two interviews are the same, but we do have some basic dos and don’ts for finding your dream Internet marketing job at Blue Corona:

• Do showcase your personality; don’t showcase your cleavage.
• Do dress appropriately; don’t forget to shower.
• Do be on time; don’t think we aren’t going to call your references.
• Do have non-generic questions prepared to ask us; don’t bash your previous employer.
• Do be honest about your salary expectations; don’t be afraid to tell us what makes you unique (Some of our employees are champion pianists, members of hand bell choirs, watercolor artists, and karaoke stars.)
• Do demonstrate that you’ve thoroughly researched our company; don’t think you can get away with quickly browsing our website one hour before your interview.
• Do be confident and genuine in your responses; don’t sound like you’ve rehearsed what you’re going to say (We’re marketers, not actresses.).
• Do send us a thank you note; don’t call us excessively to ask if we’ve made a decision yet.
• Do reapply if you don’t get the job the first time; don’t randomly show up at our office if you don’t have an interview (Yes, it’s happened.).

If you think you’ve got what it takes to help our company and our clients succeed, send us an application today or check out our careers page to see our current job postings, benefits of working for Blue Corona, and more about the application process.