My awesome, amazing, incredibly cool boss often jokes with me that I don’t know how to write for our target audience. Indeed, he will never let me live down the time I made an Adam Levine reference in a blog post. So my guess is, when my target audience read the title of this blog post, they probably thought I spelled “tumbler” wrong.
Well, I didn’t.
Tumblr is a social networking and reblogging site with over 50 million users and 20 billion posts. Tumblr is basically the middle child of the social networking universe—it doesn’t get as much attention as it deserves. In addition to having many SEO-friendly features, Tumblr can also round out a thorough content marketing plan by helping you promote your content and bulk up your backlinks.
SEO-Friendly Tumblr Features
Tumblr has a variety of SEO-friendly features, including:
DoFollow links – a DoFollow link is the opposite of a NoFollow link; it indicates that a search engine should follow the destination inside the link, allowing you to potentially increase your PageRank.
Customizable URL – optimizing URLs with keywords is an SEO strategy that’s older than my boss. Of course you can’t go overboard (long URLs look spammy), and Google has decreased the SEO value of exact match domains. When signing up for a Tumblr, your username will be your URL: mybossisold.tumblr.com.
Customizable post URLs – in addition to optimizing your Tumblr homepage URL, you can also optimize your post URLs with Tumblr. Keep it short and use one of your target keywords.
Custom HTML posting – if you know HTML, there are a few codes you can add to your Tumblr page to make it even better for SEO purposes. For example, there’s an article here about how you can submit your Tumblr RSS as a sitemap.
Alt attributes, title attributes, and keyword tags – All of these features allow you to optimize your posts and reblogs with your target keywords.
If you’re still not impressed, that’s fine. In fact, a lot of people argue that Tumblr is simply not a good platform if you care at all about SEO. For the most part, I agree, but only if you want to use it as your main business blog. Instead, you need to think of it as a complimentary, offsite tool for SEO. After all, Tumblr’s real redeeming quality lies in its promotional value.
Using Tumblr to Promote Your Content and Build Backlinks
Ultimately, your SEO strategy should include both onsite and offsite optimization tactics. And with the rollout of recent Google updates laying the smack down on shady linkbuilding schemes, offsite optimization now takes a little bit more creativity. (Challenge accepted, Google.)
One of Tumblr’s best features is its reblog feature, which makes sharing content easier than parallel parking a Smart Car (okay, I’m still pretty bad at parallel parking my Smart Car…). In addition, when you “like” someone else’s post on Tumblr, it provides a link back to your Tumblr page. When you reblog someone’s content, you can add your own notes and tags, as well as adjust the URL. This makes content aggregation insanely simple.
But the main goal here is to have other people reblog your content. In one truly exceptional example posted on ProBlogger awhile back, one fashion blogger was able to get his post about Dockers to rank even higher in search engine results than the Dockers website because one of his photos was reblogged on Tumblr more than 40 times.
Building an Offsite SEO Strategy
To clarify, Tumblr is not necessarily ideal as your main blogging platform. One drawback, for example, is not being able to customize the title tag for reblogged pictures and videos (the title tag for text blogs is automatically made the title of the post.). But if you’re looking for another way to promote your company’s content and build backlinks, creating a Tumblr can help.
If you’re looking to turn up your SEO efforts with a creative offsite optimization strategy, contact Blue Corona today. If you’d like to be a member of my Adam Levine fan club, contact me directly. If you still don’t know who Adam Levine is, GET OFF MY INTERNETS.
About The Author: Lexie serves as Blue Corona's Content Marketing Manager. She's also the author of our soon-to-be famous, and someday to be written white paper, "Horse Hat SEO: Giddy-Up Your Google Rankings."
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