Yelp announced its release of a new mobile app last week, calling it a “gift to business owners” this holiday season. The app is called “Yelp for Business Owners” and is available for free for iOS and Android devices. The mobile application is designed specifically for business owners and was released in response to the need for owners to receive real time mobile notifications of new Yelp messages and reviews, in addition to improving response time when engaging with customers.
Keep reading to learn how Yelp for Business Owners can improve your online visibility in 2015.
Yelp for Business Owners: Track Account Activity On the Go
Mobile search surpassed desktop search in 2014, and the gap between the amount of users searching and engaging with companies via mobile device and desktop is only expected to widen in 2015. Yelp took notice of the mobile shift, claiming 64 percent of all Yelp searches were conducted on a mobile device and 73 million monthly unique visitors are using Yelp via mobile as of Q3, 2014. One of the primary functions of Yelp for Business Owners is to track account activity on the go, including metrics like:
30-day user activity
Number of user views
Number of customer leads
User search device
Directions mapped to your business
Mobile phone call tracking
Owners who run Yelp advertising campaigns can also view reports on ad clicks via Yelp for Business Owners.
Yelp for Business Owners: Respond to Messages & Reviews On the Go
The second primary function of the Yelp for Business Owners app is to respond to customer messages and reviews on the go. As seen in the photo above, business owners can now receive real-time push notifications whenever an existing customer or potential customer sends a message via the Message the Business tool. Not only can you view user messages and reviews, you can respond from anywhere, at any time.
Another advantage of Yelp’s new mobile app allows business owners to choose to respond to Yelp reviews either publicly or privately, depending on the review and user experience. Yelp also offers various “pro tips” on how to respond to online reviews in order to provide a better user experience for customers and owners.
How Yelp for Business Owners Can Improve My Business
Yelp provides an online platform to better engage with customers and to maximize your company’s online real estate. Google’s algorithm update, Pigeon, tweaked which business show up in local search results and also boosted the page rankings for online directories like Yelp. By utilizing Yelp for Business Owners, you could be improving your business the following ways:
Measuring key business metrics
It’s important to track key business metrics using an analytics platform. Without tracking things like clicks, impressions, or user behavior, it’s impossible to track return on investment (ROI) and make educated decisions about future marketing campaigns. Yelp for Business Owners allows you to see who is viewing your business’s Yelp profile, from what device, and tracks potential customer leads, phone calls, and mapping directions to your storefront.
Improving local SEO
Google’s Pigeon update puts an increased emphasis on local SEO, making it important to have consistent NAP (company name, address, and phone number) and geo-targeted content on your site. Yelp for Business Owners provides another platform to improve local SEO.
Improving customer engagement
Did you know that companies with ongoing social engagement with customers close 33 percent more deals? Not only does customer engagement increase the likelihood of repeat customers, but it gives your brand a personality. Use Yelp for Business Owners to proactively engage with customer messages and reviews.
Maximizing online real estate
Your competitors are on Yelp, so why aren’t you? With the release of Yelp for Business Owners, there is really no excuse not to be using the online platform. The local directory averages 500,000 written reviews per month since it was first launched in 2004, and during Q3, 2014, 139 million unique visitors used Yelp.
Use Yelp for Business to track key metrics to improve the effectiveness of your company’s online marketing campaign and increase net income.
Are You Using Yelp?
Yelp for Business Owners is just another tool to help improve the effectiveness of your company’s online marketing campaign. At Blue Corona, we’re experts at managing online marketing campaigns—from increasing visits to helping you gain more qualified leads and improving your net income. Complete the form below to receive a FREE SEO analysis of your website, or fill out the easy-to-use form on the right to contact us today!
About The Author: Brandon works in Blue Corona's small business division, Rank First Local. Outside of SEO and analytics, Brandon’s interests include NBA and college basketball, tweeting, and playing with his dog Jax.
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