Recently, I wrote a blog post for Remodelers Advantage about how to get more value from Google Analytics. I doubt it was a popular post because most business owners I meet would rather talk about marketing than analytics.
The irony is that you get (much) better marketing results when you put “A” (analytics) before “M” (marketing).
So, I wrote the post on Remodelers Advantage to remind business owners that a) they probably already have Google Analytics installed and tracking their website activity, b) it’s worth looking at the data, and c) there are some easy ways you can get started.
Of course, the only thing business owners like doing less than trying to track down their web guy/gal to get their Google Analytics login is reading lengthy blog posts. So, thanks to Blue Corona graphic designer extraordinaire, Edgar Serrano, here’s an easy-to-digest infographic of my Remodelers Advantage blog post. Enjoy!
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While there are some easy ways to pull data from Google Analytics, analyze, and take action on it, I’m a big believer in only doing what only you can do. If you want to grow your business faster, focus your time on doing the tasks that only you can do. Delegate or outsource the rest. Could I do our payroll? Yes. Do I do our payroll? No. I outsource it to Payroll Network.
Let our team show you the value hidden in your Google Analytics account. We provide analytics consulting as well as do-it-for-me analytics and online marketing services for companies ranging from local ‘Mom and Pop’ businesses doing less than a million in annual revenue to publicly traded billion dollar companies.
About The Author: Ben Landers is the President and CEO of Blue Corona, a data-driven, inbound internet marketing company. Submit an inquiry to book Ben to speak at your next conference or event.
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“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers. It’s nice to take these amazing numbers to our manager and show him that the money we have been spending is paying off. ”