When I was in college, I had a bad habit of forgetting to do important assignments for my classes. I’d not write them down or something, and then when the next period started, the teacher would be all “so, class, how about you turn in your important assignment, and we can begin class.” This would suck a lot, because I would just sit there like 😐. And my friends in the class would be like “Yo, Jake, did you do the important assignment and I’d just respond “😐”. It sucked.
A similar phenomenon happens when it comes to social media marketing for remodelers. Ask if their social media presence is good, and all you get is 😐. Well, that shouldn’t be the case—social media is a valuable tool for the remodeling industry. Not only can it strengthen your current connection with past clients, but it can help you get more sales and leads, too.
How Social Media Works for Remodelers
We need to face it: social media is an advertising tool, and it’s never really been anything short of that. Social media sites make money through ads—plain and simple. And they make a lot of money doing it, and for good reason. People use social media a lot—which means these ads get seen, which means there’s potential ROI. But getting a ROI requires careful strategy. Let’s take a look.
Build Your Audience
If you don’t have people reading your posts or tweets, you’re basically screaming into the void, which isn’t an incredibly efficient marketing strategy. Fortunately, with smart advertising placement and well-crafted ads, you can build a sizeable audience at an inexpensive cost. When attempting to build your audience, make sure you:
Target the right locations. It’s easy to just try to boost your page out to the largest audience, but you have to focus your audience building ad to your specific service areas. Having a big audience doesn’t mean anything unless they want to listen to you.
Know your audience’s key demographics. Similarly, you need to make sure the people you’re targeting in your area want your services. With Facebook’s ad creation tool, you can target specific metrics for your to reach potential clients.
Power Home Remodeling Group is a remodeler in Pennsylvania who has a ton of Facebook likes. Based on what I can tell with their content strategy, they’ve invested a decent amount of money into building their audience. And with nearly 5,000 people within arm’s reach at any given time, it’s probably a worthwhile investment.
Use the Content You Already Have
We’ve talked about Houzz and Pinterest for remodelers before, but the reason these platforms work well is because people like to see the things that remodelers build! And think about it like this—if people like what you’re putting up there, and they want it, they can easily contact you. This is the best use of Facebook as part of your sales funnel—with great content, it can be another pull to get a potential client to become a lead. And if you have the content anyway, why not put it out to as many places as possible?
Grow Your Brand
Social media works best as a reflection of your business that people can easily engage with. This can go both ways—sometimes, if you mess something up, people will get on you and leave you a bad review. But if you’re consistently completing projects and have tons of happy customers, the good outweighs the bad. And when people see great content on your social media pages along with great reviews, they’re going to consider you for their next remodeling project.
So, Is Social Media Marketing Worth it For Remodelers?
Definitely. With a well-maintained campaign, social media can provide huge dividends for your business. Just check out the numbers we’ve crunched on it before. Contact Blue Corona today to learn which social media tools are best for your company, and for an audit of your current social media presence.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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