More likely than not, your law firm has a website—but is your website acting as a lead generator? Maybe you’ve invested in traditional forms of advertising for your law firm, whether that includes Yellow Pages ads, magazine ads, law directories, referral sites, or something in between. Maybe you figure having a website should be enough to get you some online traction. It’s a good start, but without a smart, hardworking online marketing strategy in place, your business won’t be as visible on Google as you’d like it to be—and you’ll be hard pressed to generate more leads.
In other words, optimizing your online presence is critical. So how can you make sure you’re appearing in the search results and converting online searchers into prospective clients? That’s where hiring a company that specializes in pay per click and SEO can make a difference.
PPC for Lawyers
Rather than determining if PPC or SEO would be more beneficial for your website, consider this: both pay per click and search engine optimization can benefit your business. By combining these into your online marketing strategy, you can expect both immediate and long-term results.
Let’s talk about those immediate results first. One of the easiest ways to make the most of your online presence is to invest in a paid search campaign.
What is this, you might ask? Think about the last time you searched for something on Google. Have you ever noticed how paid advertising will show up above the rest of the results? With PPC, you can ensure that your law firm is one of the first thing users come in contact with!
True or false: paid ads don’t actually get a lot of clicks. Drum roll please… it’s false! At Blue Corona, we’ve encountered a number of law firms who think users don’t click on paid ads, but that’s incorrect. In reality, searchers often don’t notice a difference between ads and organic listings, which means users are clicking paid ads without a second thought.
If your law firm isn’t investing in PPC, you may as well be giving those clicks to your competitors. Don’t let this happen—we’re talking about the very livelihood of your business!
SEO for Law Firms
Once you have a paid campaign set up, it’s time to start thinking about dominating the rest of the search engine results. That’s where SEO comes in, which ultimately helps increase your online real estate organically. Think about it: if your law firm’s ads and organic listings show up on the same page, you increase the possibility of a user selecting your listing over the others. I know what you’re thinking: how can your website possibly bypass the businesses that are currently ranking highest for your industry and service area?
To start, the most critical element in an effective SEO plan is quality content. That means you must provide your site’s visitors with the information they’re looking for in order to make an informed decision about the law services you offer. It’s time to step in the client’s shoes.
Think about the questions a user may have while clicking around your site. What type of law does your firm specialize in? What areas do you serve? Has your firm won any awards? Your clients will be trusting you with their case. By making the information on your site as helpful as possible, you can begin building that trust right from the get-go while becoming an authority in your field and service area.
Once high-quality content has been built out on your website, Google will start to recognize you as an authority. However, SEO is more than just content creation. It’s imperative that search engines like Google are able to easily crawl, understand, and index your website.
In other words, Google reads your website differently than a person would. It’s vital that you have a team working to improve your site speed, create a search-engine friendly site navigation menu, and develop a well-structured XML sitemap. At Blue Corona, we can make sure these technical elements are working together to make your website the best it can be and increase your organic rankings on Google and other search engines.
Improve Your Law Firm’s First Page Rankings
Once you are fully invested in your SEO and PPC campaigns, make sure you have proper setup, management, and tracking in place. That way, you can see exactly what is working and ultimately aim to achieve maximum ROI.
Of course, there are other ways you can maximize your search engine real estate in addition to SEO and PPC., including:
Video. Did you know that a video is 60 percent more likely to get ranked in a search engine than a landing page on the same topic? That’s because Google is constantly looking for ways to improve user experience, making video an important part of the search results. By adding a professional video to your website, you can make a huge difference in where your website shows up in the search results.
Social Media. Many companies don’t think that social media will be beneficial to their law firm. However, social media is a low cost way to maintain top-of-mind awareness with your customers. If you are interested in social media but don’t think you’ll have time to properly maintain your accounts, Blue Corona is here to help.
Top the Search Engine Results with SEO & PPC for Law Firms
At Blue Corona, we take pride in offering SEO and PPC for law firms. As a Premier Google Partner, our PPC team receives advanced training opportunities and support from Google, so you can rest assured you’re getting unparalleled services. Our SEO specialists have experience helping law firms get more qualified traffic. But don’t take our word for it—check out this case study to see how incredible your SEO results could be!
If you’re ready for your law firm to dominate the search engine results and increase your leads and sales, get in touch with Blue Corona to learn more about our SEO and PPC services.
About The Author: Haley is a content marketing specialist at Blue Corona. Outside of SEO, she enjoys coaching high school swimming and playing with her dogs.
View more blogs by Haley Weaver
“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! ”