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After reading our post on SEO and web videos, you’ve decided it’s time to lights, camera, action your biz. Great idea, glad we could help! But if you’re standing there, holding your iPhone in front of your face and wondering how to keep your hand from shaking, STOP. I know you’re trying to save money but let’s not get ascetic. There are lots of ways to DIY your web videos without making them look like Walter White’s confession.
Try a Tripod
If you’re doing a presentation-style shoot (i.e. you’re sitting or standing still while talking), you really need to use a tripod. No one holding a video camera is going to be able to keep it steady enough, and nothing says amateur like a shaky handheld. Speaking of amateur…don’t use your cell phone to make your web video. Unless you’re going for a non-professional, hipster doofus vibe or filming a Vine or Instagram video (which you can…we’ll go into that later), you should definitely, without question, use a real video camera. Even a Flip is better than a phone—and you can get a mini tripod for it!
Rock the Mic
For superior sound quality, use a separate microphone instead of the one that’s built in to your camera. You can get an inexpensive lavalier-style mic on Amazon (we’re talking less than $25) and clip it on to your shirt like a newscaster on location. Or you can get this cute little thing called a Snowball and use that.
Fill your videos with light any way you can. Film outdoors in the morning or early afternoon—but not at noon, when the sun is brightest. If you need to film indoors, you can use a cheap Ikea floor lamp to “flood” your shot with light. But DON’T use overhead lighting. It will create shadows and false unattractiveness. Trust me on this.
Make a Goal for Your Video and Achieve It
What is the goal of your video? Repeat this ad nauseum: “To answer my potential customers’ questions, address their concerns, and counter their most common objections.” For instance:
- Do your remodeling clients express concern about getting overcharged? Explain what goes into an estimate—and why the lowest bidder isn’t necessarily the right hire.
- Is there a product you offer that is often misunderstood? Low-flow toilets? Composite decking? Take down the myths and explain the benefits.
Short and Sweet: Vine and Instagram
If you have a fairly robust Facebook or Twitter presence, and you have the time and the creative urge, Vine and Instagram can be fun ways to create shareable marketing moments. These videos work best with cleverly simple animation or a quick product showcase. The goal of these short (six and fifteen seconds tops, respectively) clips isn’t necessarily to sell, but to build a brand presence that helps make more people aware of your company.
Call in the Pros?
If you’ve got some marketing money to spend, you can hire a local production company to film your web marketing videos. There are also some web firms that will create videos for you. A professional service will definitely add polish to the finished product.
Deciding between DIY or hiring someone to make your web videos depends on how much you want to spend, and whether or not you have the time or inclination to do them yourself.
Still Wondering Why You Should Make Web Videos?
Does all this Flip-ing and lighting and Vine-ing seem unnecessary? Consider these web video stats:
- Half of consumers who watch online product videos say it helps them make more confident purchasing decisions.
- People who watch videos stay on a site two minutes longer on average and are 64 percent more likely to make a purchase.
- Web video traffic will rise to 69 percent of all consumer internet traffic in 2017. Right now, it’s at 57 percent.
Web video is worth a shot (a shot, get it?) and it might help you reach clients and opportunities you otherwise may have missed.
Stay tuned for Part Three of our web video series, where we’ll talk about which video hosting sites are the best for your online marketing videos.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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