Today on the drive home from the office, I listened to a recording from Bruce Johnson’s chamber event several months ago. During his presentation, Bruce raised many good points, but two that seemed particularly relevant are:
Too many small business owners let external factors determine their destiny and
The (core) principles of marketing never change – even in a down economy
While I might disagree slightly with the second point – I think that many traditional views on marketing are dead – I couldn’t agree more with Bruce’s first point! Instead of worrying about the economy – something over which you have zero control – worry about something you can control – your advertising and marketing. Traditional advertising or advertising the way you thought of it 10 years ago might be dead, but the core principles are still the same.
Don’t allow external factors to prevent you from getting to your destination! Get your marketing system out of the closet , primed up and ready to go (don’t forget to measure and track your efforts!)! If you never had a system, it’s time to call someone like Bruce or Blue Corona!
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
View more blogs by Blue Corona
“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these reasons I would recommend Blue Corona to any business seeking Web design and a strong Internet presence. ”