Mobile Marketing (and Measurement!)
Some very exciting (and possibly disruptive) technology is coming down the pipe and we are betting that it will forever change the way people live, shop, and find things when they’re away from home.
According to a new survey done by Amplitude Research, buyers of new cell phones consider the camera to be one of the most important features (next to text messaging). Studies like this suggest that people have become very comfortable using the camera in their cell phone.
This opens the door for something that has been going on for a while in Japan, but has yet to gain popularity in the States – the convergence of print ads and the web via 1/2D bar coding.
Here’s how it works (or can work – there are many options):
Users see a print ad (it could be in a magazine, a billboard, a bus stop ad, etc.) with the bar code in it. They use their cell phone/PDA to snap a picture of the bar code. Software on their phone/device reads/translates the bar code which would typically be a website or landing page with a special offer or coupon.
Like tracking phone numbers and unique URL’s (used by Blue Corona METRICS), these bar codes have the potential to make print ad performance highly measurable allowing advertisers to better determine their ROI.
We think that the marketing impact this could have for local businesses and retail stores is gianormous (giant and enormous)! So gianormous that we’ve created Blue Corona MOBILE to stay on top of the latest developments as they unfold (http://www.BlueCoronaMobile.com coming soon!).
Variations of this technology could be rolled out to mall’s, gas stations, your car’s navigation system, etc. Stay tuned for more…
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