If you didn’t catch this insightful Mozinar, you missed out! In a nutshell, Talia Wolf (@Taliagw), a conversion optimization expert and CMO at Banana Splash, covers how human psychology drives consumer decisions.
Understanding a customer’s motivation for purchasing a product or service can be extremely useful in terms of strategic planning. So how do we use what we already know about consumer behavior and apply it to mobile visitors?
Keep reading to learn about increasing mobile conversion rates as I breakdown a few key points from Talia’s presentation.
Being mobile friendly is no longer enough.
So your website is responsive on mobile devices. Congratulations. But mobile users behave differently than desktop users, so the next step is to alter your marketing strategies accordingly. On average, Talia tells us that mobile users check their smartphones 150 times a day. It’s important to take advantage of this glaring opportunity by making smarter moves within the mobile space.
Mobile strategy means finding shortcuts.
Talia gives us another great statistic when she says that 60% of visitors expect a site to load on their mobile phones in 3 seconds or less.
Not only does your mobile speed have to be lightning fast, but your call to action must also be short and sweet. Focus on ONE task you want the mobile user to accomplish.
There’s always more to learn.
Because the mobile space is unpredictable at times, learning as much as possible about mobile users is an absolute must. Most marketers test their strategies, and then stick with the most effective ones. But when you stop there, you’re denying yourself the chance to dig deeper. Yes, strategy “B” converted at a higher rate,
When you learn the driving force behind the consumer’s decision, you’re one step ahead of the game. You can use this knowledge to create future strategies.
Emotional targeting goes a long way.
Once you learn WHY a marketing strategy is effective, you can target visitors through emotion appeal to help increase conversions.
For example, if one of your more successful strategies appeals to a specific emotion, you now know exactly HOW your target audience wants to feel. You can then customize your messages, color schemes, calls to action to speak directly to that emotion.
Want to see more of Talia? Visit Banana Splash and get up to speed on her tips and software.
Ready to Start Optimizing for Mobile Conversions? Call Blue Corona!
Now that you know the basics of increasing mobile conversions, you’re probably wondering how you’re going to find extra time to implement these strategies. Good news—that’s what we’re here for!