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When I offered to write a Thanksgiving blog post for my boss today, I knew there were several kitschy angles I could take. First were the Thanksgiving puns and analogies. If you push hard enough, you can turn anything into puns and analogies, really. Just now, I performed a Google search, in quotes, for “social media is like.”
Here are the top results:
My point is, I could very easily come up with reasons why online marketing is exactly like Thanksgiving dinner. Good, quality content is like mashed potatoes. Good on its own, but better with a little gravy. Oh, and did I mention the gravy in this case is backlinks and social shares?
But let’s be real—nobody wants another lame Thanksgiving analogy. So what now?
I could make a keyword stuffing joke for the millionth time. I could talk about how Google made us quit organic keyword data cold turkey this year. I could tell you that almost every time I type “meta description,” I accidently spell it “meat description” instead.
But all of that is only mildly funny at best.
Not willing to settle for just another lame Thanksgiving-themed post, I decided to see what my peers over at HubSpot wrote for the holiday:
It’s a nice SlideShare and all, HubSpot, but I definitely didn’t wake up on my mom’s couch in western Pennsylvania this morning thinking how thankful I was for marketing tools. Sure, I was thankful for family, good health, and the pancakes and sausage links (tastier than inbound links, for sure) I was about to consume for breakfast, but my company blog is hardly a place for that type of sentiment.
As an SEO campaign manager, here’s what I’m actually thankful for this Thanksgiving:
The three screenshots above represent three of the clients’ website traffic that I’ve been working on improving over the past year or so. And as an SEO campaign manager, I’m not just thankful for them because it means I get to keep my job, but rather, because a significant increase in traffic like that also (generally) represents a significant increase in leads and sales from the Web for those clients.
At Blue Corona, we work largely with small to medium-sized home service businesses with modest marketing budgets. When we’re able to substantially increase the qualified traffic these businesses get in a short period of time, it can make a big impact on their bottom line. We love hearing stories about how the plumber we worked with was able to go from having two trucks to having nine. Or how the HVAC company we’re helping recently had to hire three more technicians due to the increase call volume they’ve received.
What we do at Blue Corona has the potential to dramatically change a business and the lives of the people who work for that business. And I’m thankful to be a part of that.
I’m pretty sure our clients don’t hate it either. Here’s what some of them have to say about working with us:
“We are a homebuilder and we have stayed busy, even through the tough market. Much of that has to do with our reputation and our good projects, but our increased online presence has also played a role in helping more people to find us and inquire about our homes. The increased traffic to our site has paid for itself and then some. It is worth the investment and will continue to pay dividends.”
“Since beginning our SEO marketing efforts in the beginning of 2012, Google has become our primary source of new retail remodeling clients. We have been able to cut our phone book advertising expenses in half. Due to these cuts as well as increased revenue in a poor economy, we have been able to invest marketing dollars with other outlets such as radio and television which were previously cost prohibitive.”
“Since working with Blue Corona, we’ve grown our local presence, picked up a lot more work, and become profitable all year.”
Check out more testimonials here. Actually, don’t. Stop reading our blog and go enjoy your Thanksgiving. Call us on Monday when you decide you’d like to see results like our clients above.
Have a good one.
About The Author:
Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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