- Case Studies
Online Marketing Can Be a Beach
As someone who usually works eight days a week, I was happy when my boss told me he’d be taking a two-week beach vacation this month. I was very honored when Ben asked me to look after the office for him while he was rocking his speedo. (Note from Ben: I absolutely did not ask Lexie to look after the office.)
Since Ben’s departure, I’ve implemented a few new procedures at our office, including mandatory work uniforms. I hope yinz like overalls. I’ve also changed the company name from Blue Corona to Green Corona (finally!) and spent most of our profits on personalized fanny packs.
Of course Ben wasn’t the only one at Green Corona to enjoy a beach vacation this year. My coworkers and I have compiled some of our best beach pictures for you, along with lessons that the beach can teach about online marketing.
I’m going to let my coworker, Hannah, take it from here. I’m off to turn our conference room into a petting zoo before Ben gets back:
SPF & SEO
As a fair-skinned, blonde gal with an SPF-crazy mom, I could probably list the benefits of the major brands of sunscreen and which levels of SPF they are sold in. But I did go through a phase – lasting one day on the beach – of wanting to tan as fast as possible by skipping sunscreen in the morning. After I resembled a lobster, I realized that the bronzed-look of Jennifer Anniston (or our fearless leader Ben, as shown below) would not be achieved with a cheap shortcut.
The fast, easy way that’s “too good to be true” is often too good when it comes to online marketing as well. Many companies fell for quick-rankings link schemes when it came to paid link-building. While their rankings might have increased short-term, they were soon penalized by Google and other search engines for taking the easy-way out. Since that painful and aloe-optimized vacation, I’ve learned that long-term goals are better and last longer and I think that Ryan and Alanna have learned that lesson as well.
Your Itsy-Bitsy, Teeny-Weenie, Yellow Polka Dot Bikini
In attempt to be the most styled babe on the beach, you may have online-ordered Victoria’s Secret’s Jeweled Bandeau Bikini on impulse during their fashion show last January. But know that looking nice and runway-ready isn’t necessarily great for some other great beach activities – like hanging ten or beach volleyball. At a young age, Katelyn and Alex knew you could find both boogie-board ready and fashion-forward swimsuits – just look at those neon designs!
Just the same, a super-snazzy and high-tech website won’t get you very far if you don’t prove yourself as the authority for your services in your market. A great online marketing campaign includes multiple facets – such as PPC, keyword research, high-quality content, effective calls to action. At Blue Corona, we create websites for our clients that are not only visually appealing, but effective when it comes to converting visits into leads and sales.
I hope you didn’t think we were going to put bikini pictures of our employees on our website. You’ll have to settle for Tyler—one of our account managers—in a Hawaiian shirt. It’s ALMOST as good as a bikini pic.
Water, Water Everywhere
If any of you have ever spent a day baking the sun on a sandy frying pan, you know the importance of keeping hydrated. The way our bodies work, you can’t just chug a big Nalgene of water when you get to the beach or solely rely on Coronas (of the non-Blue variety) to keep you hydrated throughout the day. It’s important to continually hydrate throughout the day on the shore. Tara knows this all too well:
The same goes for content creation. It doesn’t do you much good with GoogleBot to put a boat-load of content up one month and then go dormant with your website before publishing 20 blog posts four months later. Blue/Green Corona’s SEO campaign managers have become experts at creating implementation plans that ensure content is continually pushed live.
There Are Other Fish in the Sea
Most beaches have numerous signs posted reminding beach-dwellers that the ocean is also home to sea life. When it comes to body surfing, snorkeling, or even scuba diving, it’s crucial to remember that there are other fish in the sea. When looking at your online marketing strategy, don’t forget about your competitors!
You will most likely have a wide variety of competitors – both in terms of target market overlap and search engine competition. So accept them, learn from them, and outrank them as the authority in your service industry. Account manager Jill is a “great-catch” when it comes to outranking competitors and converting traffic.
Wear Your Floaties
As a four-year-old, I paired my Princess Ariel fashion-swimsuit (as seen below) with Little Mermaid floaties on the regular. Unlike some of my friends, I didn’t go to swim camp at an early age, and therefore accepted the fact that I needed (literal) flotation support from Ariel, Sebastian, and Flounder when around large bodies of water.
If you need help with your online marketing, that’s okay. At Blue Corona, we can help you with online marketing, including SEO and PPC. By accurately helping companies track their advertising results and conversion rates, we help them get more leads and sales from the web. In summary, we are the life jacket helping our Banana Boat-slathered clients swim through the ocean of online marketing.
You Got Your Toes In the Water…
What’s your biggest take away when it comes to both going to the beach and your online marketing strategy? CELEBRATE. That fact that you’re looking out at the horizon (or at an extensive SEO and PCC audit and assessment) means your opportunities are endless – just look how happy Tara G. is about PPC success!
So, are you ready to make the dive with Blue Corona?
Contact us online or call us to speak with one of our account managers! We’ll help your business get more leads and sales from the web so you won’t have to worry about chasing that pot of gold at the end of a perfect beach rainbow.
Ain’t nobody got time for that—there are margaritas to be had!
About The Author: Hannah is the Organic Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
View more blogs by Hannah Nelson
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.