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As the New Year approaches, it’s time to start thinking about your company’s marketing. Have you been working on a 2015 online marketing plan? Hopefully, the Blue Corona blog has given you some tips and important things to keep in mind as you create a strategy for continuing to grow.
What should you make a priority next year when it comes to your online marketing? I’ve got some ideas!
5 Online Marketing Must-Dos to Focus on Next Year
Here are five things to focus on when it comes to your 2015 online marketing plan:
Fast Response Times
People don’t like to feel ignored, no matter the severity of their problem. This is why timely responses are essential. If a customer calls in with an issue, drop what you’re doing and fix it.
Why? Taking the time to put a customer’s problem or complaint first and doing everything you can to fix it quickly will make a world of difference. In fact, we recently got an email from a customer who was so happy with our timely response, especially around the holidays, that the owner of the company sent us an appreciative email! Feel free to read more of our testimonials.
Maybe you weren’t expecting this one, but I highly recommend you invest in customer service representative (CSR) training!
Why? Believe it or not, your CSRs may be the reason your company isn’t closing leads. We strongly believe in call tracking here at Blue Corona, and as a company who listens to hundreds of customer calls to clients, we can reveal a number of mistakes commonly made by CSRs.
Website Load Time
Slow, outdated sites just won’t cut it anymore. If your site has an outdated design or loads slowly, I recommend investing in a new website. At the very least, work on improving the site’s speed.
Why? Page speed is a factor in Google’s ranking algorithm, so site speed can affect your website’s rankings (we’ve, of course, blogged about it). Start out the New Year strong—with a beautiful site that ranks well. After all, how are you supposed to get leads (and sales) if nobody can find you online?
Hopefully your site isn’t slow…and hopefully it has a good amount of content. If you can count on one hand the number of pages your website has, there’s a problem.
Why? Although the SEO game (of thrones) has changed, one thing remains the same: website content rules said throne. Content is still king and probably always will be. Our research shows that the best ranking websites have an average of 1000 or more words of content per page. Extra tip: focus on geo-targeted pages.
Do you have tracking in place to truly optimize your online marketing? Which strategies work the best? Is your old Yellow Pages advertising still effective?
Why? You can’t really answer these questions well without proper tracking. I’m not just talking about Google Analytics. About 90% of the business owners we meet with have Google Analytics installed on their website. Not as many companies invest in phone call tracking, but it’s just as important. Did you know that home service companies tend to receive far more phone inquiries than web inquiries? We are full of fun facts like this—and can write a whole eBook (or two or three)—about why tracking everything is the way to ensure success.
One More Thing…
Get in touch with Blue Corona! All of this sounds like a lot, and it is. But that’s our job here at Blue Corona—to make sure your website ranks well and generates leads (and, ultimately, sales) for your business. We’d be happy to talk to you about online marketing and help you develop a kick-ass strategy for the New Year—our experts are just a call away!
What are you looking forward to in 2015? If you follow these tips, you’ll have a lot to look forward to. I’m looking forward to season 5 of Game of Thrones. And helping you grow your business!
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About The Author: Alanna is the Quality Assurance Manager in Blue Corona's Maryland office. When she's not triple-checking websites and content for errors and consistency, you can find her at the gym with her twin sister or urban exploring with her husband.
View more blogs by Alanna Potosky