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“How are page speed and remodeling websites related?” you may find yourself asking—and it’s a fair question, especially since page speed and a remodeling website are seemingly unrelated. When it comes to remodeling sites, aren’t pictures more important?
The key words there are seemingly unrelated. If your remodeling company has a website, it’s extremely important to keep site speed in mind! And yes, pictures are definitely a good thing to have on your remodeling website, but they are also the exact reason why site speed may be even more important for your website than, say, a website for plumbing or another industry that isn’t as photo-centric.
Why You Should Work to Improve Site Speed
A remodeling website should definitely have pictures (if yours doesn’t, change that—and follow some other tips for what a good remodeling website should look like), but unfortunately, a lot of pictures on a website can make it slow. This doesn’t mean that you shouldn’t add pictures! It just means you need to improve your site speed.
Why does a slow website really matter? Well, there a few different reasons. I’ll discuss two important ones:
- User experience
- Organic rankings
Imagine it’s Saturday afternoon and you’ve decided to take your family out to dinner—but you want to try something new instead of choosing the go-to restaurant (Matchbox, anyone?). So you go online to search for local restaurants. You click on the first link you see because the restaurant name sounds cool. But the page takes forever to load and you find yourself just staring at a blank screen. Frustrated, you hit the “back” button and go to the next result. This is more common than you may think!
You’ve probably even heard the term “user experience” from marketers and others in your industry, but it’s not just an online marketing buzzword. Put yourself in the consumer’s shoes! It’s frustrating when a page takes too long to load—people expect a fast, convenient experience when they go online, and they are more likely to abandon a website if it’s slow. This infographic from visual.ly says it all!
This one may not need an explanation beyond: site speed can affect your organic rankings. That’s right, page speed is a factor in Google’s ranking algorithm. If that’s not reason enough to start improving your site speed, I don’t know what is. Don’t you want to be found by consumers searching on the internet? Well, you won’t be found as easily if faster websites (that give users a better experience) rank higher than you! To measure site speed, Google primarily looks at 1) how a page responds to Googlebot and 2) load time as measured by the Google Toolbar.
So, I don’t know what you’re waiting for—start looking into this stuff so your website isn’t slower than your competitors’ websites (unless you’re about to leave for lunch at Matchbox—just remember to do it first thing when you get back). But for real, many people don’t understand the technical side of their website and that’s okay—it’s what website developers and designers are for!
Need Help Website Speed Optimization?
My coworker wrote a great blog post about optimizing your site speed—take a look at it. And then relax for a sec—our web team can help you with your website speed. They have created websites (with many pictures!) that are not only beautiful but also efficient and fast, able to give users the best experience possible.
So, hopefully you’re done doubting that page speed is essential, especially for remodelers, landscape designers, and other professionals who are in a photo-centric industry (and sorry for all the Matchbox comments…I should probably go eat lunch). Get in touch with us today if you need help with your website—or if you’re ready to replace your slow, outdated site with a beautiful new one!
About The Author: Alanna is a content marketing specialist with Blue Corona. When she's not doubling and tripling website traffic and leads for remodeling companies, she enjoys reading and working out.
View more blogs by Alanna Potosky