Since it is remodeling week on the Blue Corona blog, you get not one, but TWO of my posts today. Feel free to head to my post on Keyword Research, or read on about remodeling your online presence with PPC.
PPC: What Is It?
Pay-per-click, or PPC, allows you to focus on sending extremely relevant traffic to your website through the use of keywords, only charging you when your advertisement is clicked on.
Why Should Remodelers Invest in PPC?
PPC is important to invest in for several reasons:
Extremely Relevant traffic
The traffic for PPC is much more relevant than the traffic for SEO due to the availability of negative keywords. This allows you to target exactly what people are searching and prevent people who are searching for things that are irrelevant to your service.
For instance, if someone searches for “do it yourself remodeling,” we can prevent your advertisement from showing up on the Google results page, but that is not something you can do for SEO.
Higher Conversion Rate
Due to how the relevant and targeted PPC traffic is, searchers are more likely to convert. If you have a blog on your website, it may not pick up as many people who are potentially leads due to the added irrelevant searches that SEO encompasses.
See and Control Exactly Where Your Money Goes
PPC is easy to track. You can see what keywords, ads, and even campaigns are being clicked on as well as what is converting and what is not, then optimize the account. Moreover, Blue Corona is special in that we can not just track your phone calls but also tell you which of those phone calls are leads, which are not, and if and why they aren’t closing into sales.
More Real Estate on the Search Engine Results Page
Most searchers look at just the first page of search results. This means that it is important to show up for these spaces. PPC can guarantee you do, if you bid high enough.
Faster than SEO
PPC can be implemented immediately and ads can be shown as soon as a setup is complete. SEO takes time to show results.
Targeting specific areas
PPC allows you to target specific areas that you want your ads to be displayed in. There is an option within AdWords and Bing Ads to allow you to target down to a specific country, state, or even part of a state. SEO cannot be nearly as targeted as PPC.
Struggles with Online Marketing in the Remodeling Industry and How to Fix Them
While paid search is excellent for gaining relevant traffic, the remodeling industry can be tricky! There are many different types of remodeling jobs. This includes exterior jobs and interior jobs, and some companies can even be as specific as kitchen or bathroom remodeling.
The purchase cycle for remodelers is typically longer than that of, say, purchasing a shirt. This is because remodeling jobs are a higher ticket item, so people need to do research, learn about your company, and remember you!
In order to ensure that you get remembered, one of the things we highly recommend when doing a PPC campaign is a remarketing campaign.
What Is Remarketing?
Remarketing allows you to target people who have previously visited your website and show tailored ads to them. The possibilities are endless with remarketing. As long as a segment of people visited your website, you can target advertisements to them.
For instance, you are able to choose a specific page that may have visited your blog or even a webpage that caused people to leave your website, and then you can choose to target your ads to those particular people.
Learn More About Advertising Online!
Want to learn more about your options with advertising online? Contact us and we’ll be happy to help!
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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“The overall Web traffic increase to our site has been remarkable. The increased traffic to our site has paid for itself and then some. It is worth the investment and will continue to pay dividends. ”