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People don’t like advertisements. Think about it for a second. Do you have a pop-up blocker or ad-blocker installed? When watching TV on your DVR, do you fast-forward through the commercials? If you’re browsing YouTube, do you press the “Skip Ad” button so you can skip directly to the video? Its ok, we all do it. Even I’m guilty.
Because of this phenomenon, advertisers have been forced to find new ways to promote their product or service. Flash forward to one of the latest fads in television—product placement. Along with promoting merchandise during commercial breaks, advertisers have begun placing their products within the content itself to ensure visibility to its audience. While this may work for television, an ad-blocker will still block an advertisement within the content of your site. So what is the solution to the growing number of consumers with ad-blocking software? Investing in a strategic SEO plan should be at the top of your list (no pun intended).
What Are Ad-Blockers?
Internet users want to be able to find what they want, when they want it. They dislike being bombarded with countless ads trying to sell products targeted specifically to them. With this in mind, ad-blockers were born. Ad-blockers are programs that prevent ads from loading on websites, helping to improve user experience. They can be installed as browser extensions that are available on Chrome, Firefox, and even through Apple’s own interface on both desktop and mobile Safari (yes, even mobile).
But what does this mean for businesses, like yours, that rely on advertising to generate more sales?
The Importance of SEO
Enough people find ads annoying that they install extensions that do their best to block pop-ups, auto-playing video ads, and other things that disrupt their browsing experience. So, if you can’t even count on your ads reaching the audience you’re paying to reach, how can business owners expect to get their message out there? With search engine optimization, aka SEO.
Staying ahead of competitors to maximize your online real estate is the game to be playing right now. But if you’re only paying a few hundred dollars per month on your SEO, you might not be getting the quality outputs and qualified results as a return on your investment. When you look at SEO, there are three factors to consider: (1) site code and structure, (2) onsite content, and (3) offsite authority. By strategically tackling these factors, you can worry less about the reach of your ads and watch your website’s traffic increase.
While ads might provide a quicker ROI, SEO will take time and effort to produce content that people are looking for. But don’t you fret, your SEO efforts will pay off in the long run, especially in a world where ad-blockers are thriving.
Combat Ad-Blockers With SEO
As a business owner, there is nothing more important than generating more leads and sales. I mean, come on, that’s how you keep your business running! But with the rise of ad-blocking software, you need another strategy that will continue to grow your business. And that’s where hiring an SEO company like Blue Corona can help! Contact one of our SEO experts to learn more!
About The Author: Katie is an Organic Team Lead at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck