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Being good at social media requires getting your message out to your audience when they can see it and interact with it. Unfortunately, as a business owner, the time when you’re working and when your audience are working is very similar, making the ideal posting time for your social media accounts often after business hours have concluded, but before it gets too late in the evening. So how can you schedule your posts to make sure they get out at just the right time?
Fortunately, it’s easy to schedule your posts to social media to make sure they get out at the right time. As a matter of fact, I recommend you schedule every post you make. That way, you make sure the post gets out at the exact same time and that you don’t forget about it until hours after the fact. Because that happens way more than you’d ever think it would. There are several ways to schedule out your posts to your social media accounts—we’re going to go through them to try to figure out which is best for your social media campaign.
Scheduling Posts Directly on Twitter and Facebook
There are two main ways you can schedule social media posts—on and off platform. Which one you choose depends on how many accounts and social media platforms you manage. If you’re just managing a Facebook or Twitter page, scheduling directly on the platform could be useful.
Scheduling Posts on Facebook
Scheduling posts on Facebook allows for a few things: a link, a video or picture, and text. You can also choose to promote the post when it goes live, too, which is great for testing ad campaigns.
Above is an example of what the Facebook scheduled post looks like. Facebook only allows you to schedule a post six months in advance.
Scheduling Tweets on Twitter
Scheduling Tweets is a little more complicated. First, you have to go through the Twitter ads portion of the website. From there, click “compose Tweet” like you normally would, and put in your content and what time you want it to go out. Twitter, unlike Facebook, allows you to schedule a Tweet anytime in the future.
Scheduling Tweets Outside of Twitter and Facebook
If you have to manage a Facebook and Twitter account, or have multiple lines of business with their own social media accounts, condensing your accounts into an off-site management system could be the best way. Most allow for both Twitter and Facebook integration, which allows you to send out mass amounts of content across all of your platforms exactly when you want it to go out.
Let Blue Corona Manage Your Social Media Accounts For You
Instead of worrying about how to manage your social media campaign, let Blue Corona handle it for you! We can audit your current social media presence and figure out which content delivery system is best. To learn more, contact us today!
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