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Your HVAC company is awesome, right? You know it. I know it. But does the world know it? Without a great online marketing strategy, it’ll be difficult to generate leads on your website (and, in turn, sales). So, how do you get your awesome business the results to match?
Sadly, there is no magic wand or bubbling potion that will make your business more visible on Google—trust me, if that existed, I’d be out of a job. However, here’s the next best thing: search engine optimization (SEO).
While a smart, hardworking SEO strategy is 100% worth the effort, SEO results don’t happen overnight. That’s why it’s important to consider other approaches, including Yelp. So how can you make the most of your online real estate? Let’s find out.
SEO for HVAC Companies
Let’s be honest here—the most critical element in an effective SEO plan is quality content. That includes providing your site’s visitors with the information they need to make an informed decision about the services you offer. Doing this starts with looking at your business from a potential client’s perspective.
Think about the questions customers have asked you in the past:
- How long will my HVAC system last?
- Why does X cost what it does?
- Do you have a maintenance program?
- Do you offer emergency services?
And so on. While you might answer these questions in a Frequently Asked Questions (FAQ) page on your page—and don’t get me wrong an FAQ page is an awesome addition to any thriving website—these questions actually are great inspiration for content. Think about it—you want to give your customers as much information as possible in order to show them that you know what you’re doing AND that you care about providing great services. These questions (and your services) should be answered in full on their own pages.
A good SEO company will have copywriters on staff that are knowledgeable about the HVAC industry to write exactly the right kind of content that will increase your rankings. At Blue Corona, every one of our SEO copywriters can write confidently and accurately about HVAC services—and it shows).
Of course, great content isn’t the only important component of great SEO. Search engines like Google need to be able to easily crawl, understand, and index your website. If you’re expecting your HVAC website to rank well, a web developer who is knowledgeable about SEO can:
- Improve your site speed
- Create a search-engine friendly site navigation menu
- Develop a well-structure XML sitemap
- Build a responsive site for mobile and tablet users
- And more
Believe it or not, all of these factors work together to help your business rank higher. If you’re not sure if your website has SEO, Blue Corona is the team for you.
Yelp for HVAC Companies
While SEO can make a huge difference for your website, it’s important to take advantage of all of the online resources you can use to gain visibility for your business, including Yelp. I don’t know about you, but I rely on Yelp for restaurant recommendations, HVAC company information, and much more. Why? Because Yelp has reviews—and reviews are very important. When potential clients can simply go to Yelp to find out what people like them have experienced with a company, it helps narrow down which company to hire. And thanks to it’s easy-to-navigate mobile app, Yelp is one of the most popular local directories to which people turn when looking for recommended services.
So how can you make sure your Yelp profile is optimized for the best results? Considering you want to stand out from your competitors, rank well, and generate leads from your profile, it’s important to make the most of your Yelp account by:
- Completely filling out your profile
- Encouraging customers to write reviews
- Responding to both positive and negative reviews
- Promoting special offers or deals
SEO & Yelp Optimization for HVAC Companies
Aside from the tips we mentioned above, it’s beyond important to constantly monitor your website’s SEO and Yelp optimizations—which is why the team at Blue Corona lives by the phrase track, test, tweak, repeat.
You have an HVAC company to run—let us focus on your online marketing so you can continue to do what you do best! Contact us today and we’d be happy to do a FREE analysis of your website.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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