Have you searched for your remodeling company on Google lately? If so, you might have noticed that online directories are beginning to sneak their way into the organic listings. Why is this a big deal? Because these listings are minimizing your chance to rank on page one of Google—which is very important!
Take a look:
Of these TOP FOUR organic listings when we searched “remodeling company gaithersburg md”, Yelp held two of the rankings. This means you should be doing two things:
Invest in search engine optimization (SEO) so you can outrank these online directories.
Maximize your chances of showing up in the organic listings by utilizing online directories.
While a well thought out out SEO strategy is 100% worth the effort, SEO results don’t happen overnight. That’s why it’s important to consider other approaches, including online directories like Yelp. So how can we use SEO and Yelp together to maximize your online real estate? Let’s find out.
SEO for Remodeling Companies
The most critical element in an effective SEO plan is quality content. That means providing your site’s visitors with the information they need to make an informed decision about the services you offer. Doing this starts with looking at your business from a potential client’s perspective. Think about the questions people ask you during remodeling estimates:
Will I need an architect for my home addition?
Can you special order a specific tile pattern?
What happens if there’s a change order?
Why does X cost what it does?
Potential customers have plenty of questions. Demonstrate to searchers the you are THE authority for remodeling companies in the area by providing answers—and then some—to all of their questions on your website. Giving them as much information as possible shows site visitors that you know what you’re doing and that you care about providing good service.
Of course, content marketing isn’t the only important component of great SEO. Search engines like Google need to be able to easily crawl, understand, and index your website. If you’re expecting your remodeling website to rank well, a web developer who is knowledgeable about SEO can:
Improve your site speed
Create a search-engine friendly site navigation menu
Develop a well-structure XML sitemap
Build a responsive site for mobile and tablet users
Not sure where your remodeling company stands when it comes to SEO? Blue Corona can help!
Yelp for Remodeling Companies
A picture is worth a thousand words (or so I’ve been told). Do you know what that means for your remodeling company? Your company needs to be on platforms where you can showcase the beautiful jobs you’ve completed—a platform like Yelp.
Why Yelp? People like pictures. People like reviews. With this in mind, Yelp is a useful platform to get yourself seen by prospective clients because it combines both photos and reviews. But you can’t just create a Yelp profile, upload a few pictures, and expect that to generate more leads for your remodeling company. Why? Well, if it was that simple then everyone would be doing it—which is why it helps to have an experienced team like Blue Corona to guide you.
Aside from the tips we mentioned above, it’s beyond important to constantly monitor your website’s SEO and Yelp optimizations—which is why the team at Blue Corona lives by the phrase track, test, tweak, repeat.
Between the two of us, you’re the expert remodeler and we’re the experts at online marketing—and maybe we should keep it that way! (I am less likely to break a nail while sitting at a desk getting your remodeling company to rank well organically than I am swinging a hammer at an actual nail.) Let us focus on your online marketing so you can do what you do best. Contact us today!
About The Author: Katie is a content marketing specialist at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck
“Blue Corona measures and tracks my website and all my advertising. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their work, I receive over 25 leads per month! ”