When it comes to SEO, there’s the high road and there’s everything else.
I was reminded of this while reading Seth Godin’s most recent blog post which includes the quote, “Data is your friend. And the data shows that the top blogs, top lenses, top magazines… they all follow the high road. If you need to be manipulative or non-transparent to make a buck, time to rethink the plan.”
If you own a business and you’re trying to increase your organic search visibility, the best strategy is simply to put out content that kicks ass. Kick ass content is content that people want to read – content that (genuinely) adds value to people’s lives. Link building schemes, stuffing pages with keywords, etc., might produce some results in the short term, but they rarely work in the long-run.
Take the high road when it comes to SEO and, in the long run, your website will prosper.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
View more blogs by Blue Corona
“Would you ask a plumber to install a air conditioner? As a mechanical contractor we are technically literate in our field of HVAC not SEO. This is why we chose Blue Corona. After phone interviews with several SEO companies we chose Blue Corona based on their professionalism and confidence to design and deliver a site based on our needs. The entire process to date has been more than expected and we are extremely happy with the staff's expertise, friendliness and professionalism. All expectations were clearly defined from the beginning and everyone at Blue Corona has been awesome to work with. It is very refreshing to work with a professional group that delivers on their word. ”