When it comes to SEO, there’s the high road and there’s everything else.
I was reminded of this while reading Seth Godin’s most recent blog post which includes the quote, “Data is your friend. And the data shows that the top blogs, top lenses, top magazines… they all follow the high road. If you need to be manipulative or non-transparent to make a buck, time to rethink the plan.”
If you own a business and you’re trying to increase your organic search visibility, the best strategy is simply to put out content that kicks ass. Kick ass content is content that people want to read – content that (genuinely) adds value to people’s lives. Link building schemes, stuffing pages with keywords, etc., might produce some results in the short term, but they rarely work in the long-run.
Take the high road when it comes to SEO and, in the long run, your website will prosper.
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