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Small Business Recruitment Marketing Strategies
Is your small business looking to grow and add to your team in 2017? Recruiting good, loyal, and talented employees can be hard—but that’s where we’ve come to help. If you’re looking for actionable recruitment marketing strategies and tactics for small business, this blog is for you. Below, we outline steps you can take on LinkedIn, Facebook, and Glassdoor (as well as other bonus ideas to recruit new employees at the bottom of this post!).
Need someone to handle or manage your recruitment marketing for you? Blue Corona can handle it all! Contact us online and we’ll help you bring in qualified and great candidates that you can add to your team to support your business’s growth.
Small Business Recruiting Strategies on LinkedIn
Probably the first site that comes to mind when it comes to recruiting is LinkedIn, as it is the leading professional social network.
LinkedIn is a great resource for businesses looking to hire in 2017 (just as it was in 2016). Here is what a small business owner looking to put their best foot forward in the hiring process should do:
- Have a LinkedIn company profile page– this is the first step…you just need to be there! There are some rules for who can create company pages (see here from LinkedIn), but this stage is pretty simple. That said, set aside time to actually set up your company page with thought and strategy behind it. Remember—you don’t want to throw it together, you want it to be representative of what a great company you are!
- Have your current employees link their profile pages and follow the company page – if you’ve created a company page, you will want to ask your employees that have LinkedIn profiles to edit and connect their current job with the new company page. This will (a) put your logo on their page and (b) make your network of current employees visible to job seekers. You should also have them “Follow” the company page (more on that in the next step).
- Pay to post the job opening on LinkedIn – posting a job on LinkedIn is about $195 for 30 days. You can track all the details on job posting views and application from LinkedIn and contact candidates right there. You can also pay to promote the job posting as well (much like AdWords or Facebook bidding). This can help you get in front of the right potential applications. When crafting your job posting, look around at the industry to see what other companies are including in benefits, requirements, explanation of the job, etc. This will help keep you competitive among the other job postings and score the best candidates in the workforce.
Read more about LinkedIn as a way to hire great talent for your small business »
Small Business Recruiting Strategies on Facebook
While typically a personal social network, Facebook has thrown its name into this fight and has recently rolled out a new feature that aims to compete with professional networks like LinkedIn and hiring platforms like Indeed. Jobs on Facebook is a new tool for small businesses (and large businesses) to post job openings directly to their Facebook Pages, and allows applicants to apply to open positions using their Facebook profile information.
Posting a job to Facebook using this new tool is easy and can help small business owners reach a talented workforce where they spend a good amount of their day. Page admins can now create a job posts, track applications, and communicate directly with applicants via Facebook’s own messaging app.
Here’s an example of the search Facebook users can use to find jobs near them:
Small Business Recruiting Strategies on Glassdoor
While Glassdoor isn’t inherently a recruiting platform, it can help your company stand out amongst the other companies looking to hire by touting your great reputation for people to work (at Blue Corona, almost 75% of our applicants mention our Glassdoor reviews and profile when they answer why they want to work for us).
The first step here for small business owners is to ensure you have a verified Glassdoor profile. When you manage your company’s Glassdoor profile (either you’ll need to create one from scratch or you’ll need to verify your company’s generated profile that has already been reviewed by employees), you’ll be able to brand the page with your logo and include details on your company, such as:
- Type (public or private)
- Headquarters location
- Founding year
- Description (that can include your mission, vision, specialties, etc.)
The next step would be to ensure that you’re getting reviews from current or even previous employees (as people will be able to see your aggregate rating on Glassdoor, and can even search for companies by rating, industry, and location).
According to Glassdoor:
- 89% of Glassdoor users are either actively looking for jobs or would consider better opportunities
- 46% of Glassdoor members are reading reviews when they have just started their job search and have not yet spoken with a company recruiting or hiring manager
- The majority of job seekers read at least six reviews before forming an opinion of a company
If you’re looking to increase your aggregate rating and number of reviews, you can encourage high-engaged, happy employees to leave a review on Glassdoor. We don’t recommend you go on a spree mass-emailing your entire workforce to review you on the site, but there are natural ways to ask some of your best employees to use their opinions to help grow the company.
Don’t Forget About Other Online Recruiting Strategies for Small Businesses
The above are the main three websites that can kick start finding great job applicants for your small business, but they aren’t the only place you should try.
We also recommend:
- Craigslist – posting a job on Craigslist is usually $20-40 for 30 days, depending on the market location and industry. Despite its somewhat sketchy reputation, we’ve had clients find great candidates (and hire from) Craigslist, so don’t ignore this website!
- Indeed – posting a job on Indeed is free and easy. You can also pay to promote your job posting so that it shows up at the top of relevant, local searches for similar jobs.
- Your business’s social profiles – your business can post that you’re hiring organically on your Facebook, Twitter, LinkedIn and other social channels. Including great photos or videos with your posts can help you get more engagement and reach.
- Your personal network – don’t under estimate the power of social networks from a personal profile standpoint. Post on your own Facebook or LinkedIn page that you’re hiring and growing your business. We’ve seen it work both for finding new job candidates and even new clients! Your network will see that you’re a growing, successful business and (thanks to Fakebook’s newsfeed algorithm) even likes and comments congratulating you on the upcoming growth can help your posts reach a bigger audience than just the people you’re friends with.
- Your employees’ network – have employees that are amazing (and want more just like them)? Incentivize or encourage them to find similar people and recruit. Give them the tools with prepared posts, pages on your websites, or links where they can encourage their networks to apply to join the team.
Want Help with Recruitment Marketing for Your Company?
If you need help setting up a LinkedIn company profile, navigating Facebook’s new Jobs section, or using digital marketing strategies to help your recruitment marketing efforts, contact Blue Corona today!
About The Author: Hannah is the SEO Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
View more blogs by Hannah Nelson