AdWords Scripts are a powerful tool to automate a lot of PPC tasks to improve your organization and time management. As Steve Hammer puts it, they allow you to spend more time on strategy and less time on execution. Instead of getting into the weeds of what exactly scripts are and how to set them up, I’ll list some of the many recommended resources available and instead focus on the points made about why you should be using them.
In a Nutshell, What Are AdWords Scripts?
You Said Programming Code, I’m Not a Developer, This Is Not For Me.
Almost anything you can do with AdWords, you can do with Scripts quicker and on a larger scale. You can create custom reports using Google Sheets, make changes to accounts using data from Sheets, email if certain things happen, and more. These tasks can be done a single time or scheduled to run automatically. A specific example is checking every month which ads have a low CTR and pausing them.
You can also run scripts for multiple accounts within an MCC. There are some limitations in regards to volume and also some work arounds for those. It gets somewhat technical, so I’ll refer you to the slides from Frederick Vallaeys’ presentation on the matter.
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