When planning a Search Engine Optimization (SEO) campaign, one of the first and also the most critical steps is to select the right keywords. In doing this, you must weigh many factors: search volume, quality of visitors using the term, competition, etc. There are a million keyword tools on the market, but none of them come close to being as effective as a Paid Search campaign targeting the keywords you are considering for SEO.
Unless you are a national/international company or you are looking at some very broad keywords, none of the keyword tools out there are accurate enough to be of value. At a global level Google is great, but they still can’t accurately tell you how many people are searching for “wind power options in Maryland.” They just can’t.
So kill two birds with one stone and set up a Paid Search campaign. You’ll get instant and immediate “real estate” in the Google search results and you’ll quickly and accurately determine the best keywords to use for your SEO campaign. If your SEO campaign is successful, you can pull back on the PPC or keep it up knowing that the more “real estate” you have – paid or free – the more visits, leads and sales you’ll receive!
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