It is no secret that the key to a successful marketing campaign today includes a video. Hosting a video, or 10, on your website not only creates more engagement but it is much more appealing to your audience.
Studies show that 17% of people will spend less than four seconds on your website, but they are willing to spend an average of two or more minutes watching a video online. So how can you make someone spend more time on your website? Add a video! This gives you a one to two-minute opportunity to get creative telling your story while highlighting how great your services are.
Quality Is Queen
At Blue Corona, we always say that content is king when it comes to SEO. While this still stands true, having a high-quality video is equally important. If you want to be seen as an authority, you need a high-quality video with superb audio. Inevitably, the video content you publish represents your brand, so you better make sure that it not only suits your company but also makes you look good! A shaky IPhone video is just not going to cut it these days.
Once you have a quality video you need to concentrate on likes, comments, and shares—they matter the most. More engagement means more people are seeing your video and Google notices that when figuring out what content to show in search results.
Hosting Video for SEO
After you have your video created, the next step is to figure out where you want to host it. Most business owners post their video to YouTube because it is free and it is the second largest search engine (right after Google).
From an SEO standpoint, YouTube is your best option because well, it is owned by Google. YouTube looks at the following criteria when ranking your videos:
How often your video has been watched
How long the viewer watches your video
How many comments and positive rankings it receives
How many subscribers your channel has
How frequently the video gets added to a set playlist
How many times the video has been embedded onto a website
There are other alternatives to hosting your video and some have better analytic information than YouTube, but all the extra goodies come at a price. You also lose Google rankings and SEO benefits with most other video hosting sites.
Choose Your Words Wisely
Adding Keywords to Your YouTube Video
At Blue Corona, we are always performing new keyword research. Whether it’s for a new video or an industry specific blog post, you have to give the readers what they’re searching for. Literally.
Researching searched keywords should be one of the first steps you take when deciding on what the content of your video should be or at the very least, what the title should read. Similar to a website landing page, you want to optimize your YouTube
You should then add your videos to playlists with similar videos. Related videos will show up next to your video and if the viewer clicks through to another one of your videos, it is much better for your rankings rather than directing a viewer away from your channel—similar to a website bounce rate.
Allow Others to Get in Bed with Your Video
Er, well, allow others to embed your video. Not only is it important for you to embed your video onto your website but you should also allow others to embed your video onto their site as well. This will not only promote your brand, but also increase your potential for more inbound links to your website—a huge win for your SEO team!
If you want to rank on Google or YouTube, it is worth your time, or your webmasters, to embed your video on your website. You should also create keyword rich content for related landing pages. Landing pages with video are 50% more likely to rank than plain text—they also have a 41% higher click through rate!
Need Help with Your Video Marketing or SEO Strategy?
If you are trying to become the authority online, strategic video marketing is a great way to interact with potential customers and develop your brand, while also improving your SEO. With that being said, you want to make sure you have a strategic video marketing campaign set up to create and promote your video.
Just because you create videos for your Instagram account doesn’t mean you can add videographer to your skillset on LinkedIn. I work with HVAC clients all the time, but I don’t claim to know how to fix an air conditioner. It is all relative. Invest in a quality video, or three, and you can use them over and over again as part of your overall business marketing campaign.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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