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A Day in the Life of a PPC Specialist
You now find yourself back in our “Day in the Life” series—we’ve featured Erin as a Call Tracking Expert and Nick as an SEO Nerd—and this week we’re featuring a day in the life of a pay-per-click (PPC) specialist.
One of our PPC experts, Tara Gasparovic, works out of our Charlotte office…so let’s head down south to the land of the pines and meet our Clemson tiger fanatic and paid-search expert.
Did you know PPC is one of the most targeted and measurable forms of online advertising? PPC gets your business in front of your target audience at the exact moment they’re searching for your product or service. As a PPC specialist, Tara manages the paid online search presence for many of our accounts. She’s also a whizz at numbers and calculations, including cost per lead and click, ROI, and lead estimation.
Here’s a breakdown of what Tara’s day looks like*:
6:15 a.m.: This is when my first alarm goes off. Depending on the morning weather, I can stay in bed until 7:15 but it’s nice out, so I get out and forego the sock bun look that I rock when I’m running late.
6:17 a.m. – 7:30 a.m.: I get ready for the day and hop in my car, which of course has a Clemson decal sticker.
7:50 a.m. – 8:20 a.m.: I get in to the office just around 8 in the morning each day. This gives me some time to check my email, make some tea, and get organized before the day officially starts.
8:20 a.m. – 8:25 a.m.: Seeing that Alex brought in Dunkin Munchkins today makes me both drool and get mad. I sneak a few donut holes in between a few email responses (at least I brought a healthy lunch!).
8:25 a.m. – 9:30 a.m.: The morning is a perfect time to work on any high priority items for my PPC clients. I recently started managing PPC for a brand new client, so I’m deep in the “research and setup” phase. I spend time learning as much as I can about the client, analyzing the competition, and building out new campaigns.
9:30 a.m. – 10 a.m.: After I spend time in the research and setup phase for my new client, I have a few questions about service lines, call tracking, and budgeting. , I chat with their Account Manager to make sure all of my questions are answered so that I can get their new campaigns up and running.
10 a.m. – 10:10 a.m.: Eat my morning snack. Today it was a banana.
10:10 a.m. – 11 a.m.: Check industry blogs and news sites—one of my favorites is PPC Hero and I take this time to read through the Inside Adwords emails I’ve received. I jot down some of the things I’ve learned and note ideas for specific clients in my Evernote.
11 a.m. – 12:15 p.m.: Manage some existing clients. This includes checking their cost-per-lead (CPL), lead volume, search terms report and seeing what budgets I need to adjust.
12:15 p.m. – 1 p.m.: Eat lunch with my coworkers on our skyline-view rooftop deck now that it’s nicer out. I’m on a “B-Y-O-Lunch” kick this year so today I’ve made yummy wrap with hummus and turkey. Take a look at a photo I snapped between bites:
1 p.m. – 1:45 p.m.: When I return to my desk, Alex tells me that she’s upsold a client for a PPC campaign for a new service. I talk through the opportunity and campaign details with her while beginning to set it up in Adwords.
1:45 – 3 p.m.: I set aside time to work on monthly reports for clients each afternoon. Today I powered through three!
3 p.m. – 4:30 p.m.: I take a deeper dive into a few of my PPC accounts after reviewing them in the morning. I build out some new ad groups and test a new call-to-action in my ad copy.
4:30 p.m. – 5 p.m.: I then meet with Tyler (one of our killer Account Managers) to review the PPC campaigns for the clients we share. We discuss their revenue-based goals and progress, and share ideas for how we can improve their PPC presence.
5 p.m. – 5:45 p.m.: At the end of the day, I wrap up loose ends and plan out my tasks for the next day.
5:45 p.m. – 6:15 p.m.: Before heading out, I check in on Blue Corona’s own PPC account. Today, we received a new lead from our remarketing campaign, so I send an update to the Sales Team and head out to dance class!
7:00 p.m. – 8:00 p.m.: Dance class with Alex and Hannah!
8 p.m. – 11 p.m.: Dinner, tidy up, The Bachelor, make my meal for the next day (avocado wrap this time!), and then bedtime for me!
*Disclaimer: No two days are exactly the same.
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About The Author: Hannah is the Organic Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
View more blogs by Hannah Nelson
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