UPDATE (Wednesday, May 22, 2013): Search Engine Land announced today that Google Penguin 2.0 is now live. If you haven’t done so already, log in to your Google Analytics account and see how your traffic looks. If you need help determining whether your website has been impacted, drop us a line or check out this post. For those of you not familiar with it, “Penguin” refers to an update of Google’s organic search algorithm. First released on April 24, 2012, Google’s Penguin update is designed to better detect sites engaging in SEO tactics that violate Google’s webmaster quality guidelines (aka. blackhat SEO, webspam, etc.). This latest update, referenced in the video below, is the 4th version of the Penguin algorithm update.
In the video below, Matt elaborates on the various forms of webspam that Google’s webspam team is trying to better identify and eliminate from the organic rankings. Penguin 2.0 will do an even better job of detecting linkspam and other forms of blackhat SEO. Matt reminds business owners, marketers, and webmasters that, Google is making changes and updates to catch and penalize sites engaging in manipulative practices that don’t conform to their quality guidelines. If your online marketing strategy consists of creating high-quality, user-focused content and establishing and promoting your company as THE authority for what you do in the markets you do it, you should not worry about the changes.
Watch this video and learn more about Google Penguin 2.0 (update #4):
What we think you should take away from this video:
As Google improves their technology, they be increasingly adept at identifying nuanced forms of webspam
Think of Google’s organic ranking algorithm like an email SPAM filter that is continually being refined and tightened
If you’re currently engaged in any forms of paid link building, you should change your strategy – like yesterday
If you own a business and aren’t sure what your SEO company is actually doing each month, drop us a line – ASAP (there’s no consideration for owner ignorance in any of Google’s algorithms!)
If a link can drive relevant traffic to your site, it’s a good link–regardless of the anchor text
Instead of links and keyword-optimized anchor text, focus on becoming THE trusted authority in your market
Make it a goal to get brand mentions around the web – with or without a link
Create remarkable, user-focused content on your site and other relevant, authoritative websites
Think about what would get visitors to return often and/or share your site with their friends and do that
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About The Author: Ben Landers is the President and CEO of Blue Corona, a data-driven, inbound internet marketing company. Submit an inquiry to book Ben to speak at your next conference or event.
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