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Remarketing ads help steer your visitors back to your site. They may have left, but they will see your ad while browsing the web later — which can really help when customers are researching their options or when you have a longer sales cycle. We love remarketing because it targets leads who are already interested in what you’re selling!
After setting up a remarketing list, you may not see the ads at first because they don’t start showing up until you have 100 members who fit the list within 30 days. And at all times, your ad will only show up for people who have performed the actions described in the list’s parameters (visited a certain page, fall within your target demographics, etc.).
Customers See Them, But You Don’t
First off, it’s possible that Google isn’t showing your remarketing ads to you, personally — but actual customers are seeing them as intended. You can try at home or from a different computer to check.
Google caps the number of times someone will see your ad daily, weekly, or monthly. You may have simply reached that limit. Specific IP addresses can be excluded as well — did someone at your company exclude the office’s IP address in order to save ad impressions?
99 Visitors Or Less?
Remarketing lists must reach 100 unique visitors before the ads begin. Not 100 site visitors, but 100 people who qualify for the specific parameters. Give it some time, try to generate more traffic (we can make that happen), or consider whether your parameters need to be adjusted to include more visitors.
Expanding Your Remarketing Reach
To reach the 100 member minimum (and see the ads yourself), your remarketing lists might need to be broadened or tailored differently:
- Too specific or too many parameters: We do recommend tailoring ads to different types of visitors (e.g. air conditioning vs. plumbing). But if you’re targeting people who have visited one exact page, there might not be enough visitors. The solution might be to include visitors of all plumbing pages rather than one specific page.
- Demographic targeting is too narrow: Did you set filters for age, gender, or other demographics? Don’t apply too many of these, and remove or broaden them as needed.
- Geographic targeting is too narrow: Include more cities or ZIP codes, or switch to radius targeting.
Bidding on the Google Display Network
You can bid less for remarketing ads on the Display Network than you would for text ads on the Search Network. Just make sure that you’re bidding high enough. Google offers bid optimization tools to help with this, and we can help you determine your most appropriate acquisition costs.
Lock It Down: Help with Remarketing Ads
These leads have already demonstrated an interest in your services. We can help make sure your remarketing ads are getting seen by the right people in the right places. Reach out today and Blue Corona can help optimize all of your paid search!
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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