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I’m sure that you’re well aware by now that an HVAC website needs to be mobile-friendly. Not only are more people browsing the web on mobile devices than ever before, but Google also sees whether or not a site is responsive as a ranking factor.
However, it’s not enough to just go mobile-friendly. The speed at which your site loads is not just important for the user experience, but is also a ranking factor.
A quick user experience beats an attractive one almost every time, especially on a mobile device. People aren’t willing to wait for a bunch or pretty graphics or large images to load up on a phone, especially if they’re looking for an emergency repair or service call. Potential prospects will engage more with a mobile site when they can focus on what brought them to the site, and as an HVAC company owner, you want them to call or fill our their information as fast as possible. Slow load times can cause potential prospects to abandon your site and head towards your competition.
It’s easier said than done – prospects do still want to see an eye-catching aesthetic design, and you have to accommodate for everything your customers might be looking for: reviews, videos, how-to’s, blogs, etc. It can be a delicate balance between speed and the look and feel you want your prospects to experience.
Check out your site on your mobile device, and try to look at it through your customer’s eyes. Is there a way to contact your company quickly? Is your video banner all that necessary? How quickly did your homepage load? Check out some of your competitors. Is there mobile experience snappier?
Mobile Speed as a Ranking Factor
Page loading time isn’t just important for the customer experience – it’s also becoming an important factor when it comes to search engine rankings. According to Search Engine Land, Google may soon be using mobile site speed as a ranking factor for mobile search results. How quickly your site loads on a mobile device will soon affect how highly it shows up in the rankings. Site speed has long been a ranking factor for search results, but up to now it has just been desktop speed.
Google has made it clear that the mobile push is an important ranking signal, so it’s not surprising that mobile speed will start to influence those rankings as well.
Improve Your Site’s Mobile Speed
There are plenty of resources available to help you improve your website’s speed, including this helpful tool from Google. Blue Corona has made it a focus to improve the speed of our client’s sites, which of course can lead to more leads and sales. Remember that the longer it takes prospects to navigate your site, the more likely they’ll head off to your competition.
For more information about how we can help speed up your site, contact us or call us at 800.250.2101.
About The Author: Ethan is a Business Development Associate in Blue Corona's Maryland office. Outside of the office, you’ll find him golfing, at concerts, or a baseball game - if he’s not parked on the couch watching TV and movies.
View more blogs by Ethan Batson