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Yahoo! and Mozilla recently announced a decision to make Yahoo! the default search provider on Firefox, replacing Google, its provider for the past 10 years. The companies have entered into a five year strategic partnership that will affect both mobile and desktop search. They have been working on what they call a clean, modern design that will be launched for U.S. Firefox users in December and will be accessible to all Yahoo! users early in 2015.
With around 16 percent of the browser market share, Firefox is positioned to bring a good deal more traffic to the lesser thought of Yahoo! search engine.
How the Change Will Impact Yahoo! Search
Once the change becomes effective in December, Firefox users who type searches into the browser’s search bar will automatically be directed to Yahoo! for their results. Today, Yahoo! only generates around 10% of searches in the market—but the change will inevitably lead to an increase, even if it’s slight. And while Firefox comes second to Chrome, it remains one of the most popular browsers out there with 100 billion searches attributed to its search bar per year.
Users will still have the ability to revert back to Google as their default search, and I’m sure many of them will—but a significant portion will likely stick to what they’re provided with as well. Don’t miss out on this traffic!
What this Means for Your Small Business
Google has, and probably will continue to, generate more searches than Yahoo!. But this change will undoubtedly make optimizing for Yahoo! more important than ever before—and despite what you may think, it already was important. Yahoo! already fields about 2.4 billion searches per year, and with users using the default search bar on Firefox by habit (I know I do today), this number will likely grow.
As a small business owner, whether you’re in HVAC, remodeling, or another field, you won’t want to ignore Yahoo! search any longer. If you’ve already optimized for Bing, you’re probably covered. If you’re not, it’s time to optimize your web presence by:
- Signing up for the Yahoo! Local service
- Tracking your website on Bing Webmaster Tools
- Creating pay-per-click (PPC) ads for Yahoo!
- Using Yahoo! Answers
Need Help with Yahoo! Optimization for Your Small Business? Call Us!
Blue Corona can help you maximize your online real estate with an optimized Yahoo! presence, so you can take advantage of the switch. Contact us for an initial assessment of your website and to get started with a Yahoo! search campaign so you’ll be prepared come December. Keep checking back for updates once the change has taken effect!
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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