When you go on YouTube, how long do you watch videos for? If you had to make a guess, what would you say?
You might be surprised to learn that the average user spends 40 minutes per session on YouTube.
Within this 40 minute timespan, the user will be exposed multiple YouTube advertisements—which is where your small business should be. More and more people are turning to the Internet for their news and television programming. Instead of running a commercial on more traditional (radio, television, or print) channels of advertising, running an ad on YouTube allows you to connect with potential customers through a more targeted approach.
Benefits of Advertising on YouTube
Are you considering advertising your small business on YouTube? There are many advantages, including:
YouTube has 1.3 billion users—almost one-third of all people on the Internet—and users watch almost five billion videos daily. These numbers are only expected to keep increasing year over year. Because of this, YouTube provides a great opportunity for your message to reach millions of people that all have the potential of becoming prospective customers.
With YouTube ads, there are many targeting options for you to choose from. These include:
Topic – the subject of the YouTube video content
Demographics – age and gender
Keywords – specific keywords relevant to ad
Placements – specific YouTube pages relevant to ad
Category – user interest
You can also exclude categories, keywords, and content to avoid association with videos that you don’t want.
In comparison to other social media channels, YouTube’s users tend to spend more time on the platform. This is great for small business looking to drive more attention to their ads. On mobile specifically, YouTube reports the average session time is more than 40 minutes.
Wondering how much running a YouTube ad is going to cost? With YouTube advertising you pay per video view. So how much does advertising on YouTube cost? A typical video ad runs between $0.10 and $0.30 per view, depending on your video quality, your targeting, and your overall goal.
When watching a YouTube video have you ever seen that button that says “Skip Ad”? If so, you might be worried that you’re going to pay for a view when the user didn’t actually see your entire ad. But that’s not the case—YouTube doesn’t charge an advertiser for the first five seconds. Viewers have the option to watch an ad or else the placement is free.
Advertising on YouTube is more measurable than television advertising. How? You can track the video’s success digitally by utilizing clicks and you can ask your customer service representatives to ask where the consumer heard of your product or service. YouTube allows you to see when someone dropped off from watching your video as well as when people watched the video more often through YouTube’s Analytics.
While we do recommend YouTube advertising, there are a few disadvantages that your small business should also consider:
Yes, this is both a pro and con for YouTube advertising. While you are after to narrow down the audience for your ad, it can still be a bit difficult to get perfect. Why? YouTube’s users choose the categories for their own videos.
This goes hand in hand with the disadvantage above. A downside with YouTube advertising is that you don’t get to select the videos your ad will play before. While you can use targeting to a certain extent, there’s no way to guarantee your ad will play something related to your brand, or next to a video of a baby blowing bubbles out of its nose that has no contextual link to your brand.
Interested In YouTube Advertising for Your Small Business?
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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