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It’s official. Twitter will be giving Google access to public Tweets in real time, starting this May. This is the second time the two have partnered together, with the last agreement ending in the middle of 2011. What does that mean for your small business? Over 500 million people each month reach Twitter without ever logging in—and that number will be growing as more Tweets begin showing up in search results. If you’re not using the social media platform to promote your business, you’ll be missing out on all those potential visits and leads.
How to Get Your Tweets on Google
While the new partnership allows many more Tweets to be indexed than are indexed today, that doesn’t mean every Tweet you post will appear in search results. Google will likely take precautions against the many spammy posts that appear in Twitter every day and favor posts they deem to have greater value. If you want to maximize your online real estate and increase your company’s presence in search results, we recommend optimizing your Twitter profile and each Tweet.
Data shows the following to be most beneficial in building engagement with posts:
- Using images with posts (this is by far the biggest factor in getting retweeted, which may very well influence how Google looks at value)
- Using hashtags
- Writing lengthier Tweets
- Including links in posts
- Having a quality call to action (CTA)
Here’s an example:
Taking all the steps to optimize your profile and Tweets is useless if you aren’t monitoring the traffic. If you aren’t already, start tracking visits and conversions now to see how your account is performing today and how it improves as you build it out and Tweets start to show up in searches.
The Growing Value of the Retweet
With the coming change, it’s becoming more important than ever to build out relationships on Twitter and get as many followers as you can. When your posts get retweeted, that’s one more opportunity for them to show up in search results! If a Twitter account with higher authority than yours retweets your post, their retweet may be valued higher by Google and show up on search results even when yours does not—still bringing attention to your content.
This brings up another point—the value of shareable on-site content. A quality blog post or landing page that’s engaging has the potential to be Tweeted by others, expanding its organic reach and driving even more traffic to the content.
Twitter on Apple Spotlight
Tweets are now also showcased through Apple’s Spotlight search, available on all iOS and OS X devices. iOS devices has integrated Tweets in searches for specific hashtags, and functionality is expected to increase in coming months. It’s too early to tell how big of an impact this will have, but it does indicate the growing prominence of Twitter alongside its new Google partnership.
Ready to Optimize Your Twitter?
If you’re already on Twitter, now’s the time to step up your Tweet game so you can take advantage of the change and maximize your organic reach come May. And if you aren’t, it’s time to get on board so you won’t miss out on the potential extra traffic some of your competitors will likely be getting. Don’t have time to build out your account? Want to make sure you get it right? At Blue Corona, we’re SEO and social media experts and can take care of your Twitter optimization campaign to get you the best results.
If you’re ready to maximize your online real estate and get your Tweets on Google searches, give us a call today! Already got an account? Fill out the free social media analysis.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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