Blue Corona Decreases Plumbing, HVAC & Electric Company’s Cost Per Lead by 62%
Our client offers plumbing, HVAC, and electrical services in a large, competitive market. The company had used three other (pay per click) PPC vendors in the past but was extremely unsatisfied with the cost-per-lead (CPL) and cost-per-booked lead that these previous vendors produced.
In November 2013, PPC produced a cost-per-lead (CPL) of $179.87. In November 2014 (under our management), they paid $68.07 per lead—a decreased CPL of 62%! In November 2013, the client paid $317.41 per booked lead. In November 2014 (under our management), they paid $113.10 per booked lead—a decreased cost per booked lead of 64%.
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