Can Small Ecommerce Websites Really Compete with Amazon?
Our client—a kitchen equipment retailer based out of Nebraska—was no stranger to pay per click (PPC) when they came to us. In fact, the company had been doing PPC before Google AdWords even existed.
Until 2014, our client had always handled all of their marketing in-house—including pay per click. But as Amazon started to become a bigger player in the ecommerce space, the company turned to Blue Corona for professional PPC management to stay competitive.
Since taking over the account, the client has seen an 80% increase in transactions, 24.55% increase in average order value, 69.94% increase in unique purchases, and 124% increase in AdWords revenue.
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