HVAC Company Receives 160 Leads in One Month with Email Marketing
Our client, an air conditioning and heating company in South Jersey, was looking for ways to further the growth of their business in a large, competitive marketplace. They had previously invested in a variety of marketing strategies, from pay per click to radio to print, but were looking for a way to stay top of mind with existing customers and build relationships with prospective customers.
Over the years our client had grown a large customer base. But simply forming that relationship wasn’t enough. They needed to find a way to nurture those relationships, stay in the forefront of their customers’ minds, and generate more qualified leads. The solution was simple—they needed a more consistent and strategic email marketing campaign.
Email marketing was a cost-effective solution that complemented and enhanced their other marketing strategies such as pay per click, SEO, print, and TV/radio. In order to build upon their existing customer relationships, our team created a customized email newsletter that was sent to their list of opted-in subscribers bi-monthly.
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